S4 - DAY ONE - Drawing The Figure - Drawing The Head

S4 - DAY TWO - Art History - Greek & Hellenistic 850 b.c. – 31 b.c.


S4 - DAY THREE - Sketching & Drawing - Shading The Cone

S4 - DAY FOUR - Design & Layout - What Is A Subhead

What Is a Body Copy?


Body copy is a term that is used to describe the primary text that is used in the body of an advertisement. Typically, this copy is the section of the advertising that focuses on providing the actual details related to the product or service. When written effectively, the body copy serves to inform customers of what the product is, how it is used, and why the product should be purchased.

The body copy is usually accompanied by other key elements of the advertisement, including the company logo that helps to establish who is marketing the product. Along with the logo, most advertising will also include a headline that is designed to capture the attention of consumers. Additional elements, such as subheadings that help to further entice consumers to read the whole advertisement, as well as graphics that attract the attention of potential customers, are also often included along with the body copy.


S4 - DAY THREE - Advertising Design & Layout - What Is A Bodycopy


S4 - DAY FIVE - Creative Writing

Write down 5 headlines for this image - Product - Beach Front Rental

S3 - DAY SIX - Art Movements And Styles - Fauvism - Circa 1900

Fauvism, the first twentieth-century movement in modern art, was initially inspired by the examples of Vincent van Gogh, Paul Gauguin, Georges Seurat, and Paul Cézanne. The Fauves ("wild beasts") were a loosely allied group of French painters with shared interests. Several of them, including Henri Matisse, Albert Marquet, and Georges Rouault, had been pupils of the Symbolist artist Gustave Moreau and admired the older artist's emphasis on personal expression. Matisse emerged as the leader of the group, whose members shared the use of intense color as a vehicle for describing light and space, and who redefined pure color and form as means of communicating the artist's emotional state. In these regards, Fauvism proved to be an important precursor to Cubism and Expressionism as well as a touchstone for future modes of abstraction.


Key Ideas

One of Fauvism's major contributions to modern art was its radical goal of separating color from its descriptive, representational purpose and allowing it to exist on the canvas as an independent element. Color could project a mood and establish a structure within the work of art without having to be true to the natural world.



Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.


Steve Bross

Commercial Art Instructor


Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462


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