Career Based Project

Career Based – Hours: 20

 

Purpose:
Graphic design principles will be applied to the development of three-dimensional product graphics. This course will explore materials, processes, and industry guidelines for surface treatments including products and packages. 

Student Objectives:
By June, the Visual Communications students, along with lectures, guided practices, multiple projects and various technique examples, the students will be able to develop a full product design campaign with little or no assistance, as documented in their portfolio.

 

Tasks:

901 Prepare and present a portfolio.

906 Participate in critiques of commercial art projects. 

Exploratory Project:

Cubism

OVERVIEW:

Lecture - Introduction to Package Design (20 - 30  minutes)

Introduction to the basic design principles of Package Design.  Package design can be a simple as a label design on a bottle of wine or as complex as a video gaming system. No matter what the product is the end results should be the same draw attention to it on a shelf in the store.

 

Research Assignment (2  hours) Spend some time on the web looking at relative examples of package design. Look for logo designs, box designs, bag designs, and any other samples that strike you as interesting and save them in a folder for reference.

Assignment Overview (20 - 30  minutes)

• You will be designing a total of three things - Root Beer Label, Product Packaging & A Splash Web Page Design   

 

Advertisement and a Direct Mail Piece

• The bottle will be supplied for you to work from

• After the bottle has been designed you will need to take digital pictures

of it for importing purposes - Full Product Photo Shoots

 

Design Assignment 1 - Product name and label development

• 6 thumbnails minimum

• 2 roughs

• One final rendering - in any media - should be tight.

 

Design Assignment 2 - Finalizing the Label

• The Label needs to look as real as you possibly can make.     

• Include:

   - Nutritional Facts

   - Ingredients

   - Website for product

   - Any other information necessary for design

• Develop and comp up the bottle for the photoshoot

• Design the bottle six-pack holder

Design Assignment 3 - Print Magazine Advertisement

• 6 thumbnails minimum

•  2 roughs

• One final rendering - in any media - should be tight. Elements that need to be included

• The product photo

• A headline and subhead

• Body copy was written by you... what does the product do or how does it better you cooking or eating experience

• 2- 3 well-written sentences about your product

• Your logo for the product

Logo Design Process:
Label Design Process:
Product Photo's Process:
Ad Development Process:
Extra Video Resources:
Assessment:

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.

 

See Detailed Rubric Information
 

HOMEWORK:

Year Three, Project Overview: 

The process of formulating the essay will encourage each student to reflect upon their experiences and growth as a studio art major and provide a means for them to think seriously and communicate effectively about their own artwork as they prepare for their exhibition. The essay will be used, in coordination with the exhibition of work, as a tool for evaluating the student’s capstone experience.

 

Learn More...

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Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.

 

See Detailed Rubric Information
 

A Central Montco Technical High School Program!
Experimental Project:
Project Name: Cubism - Figure

Project Overview: 

Cubism developed in the aftermath of Pablo Picasso's shocking 1907 Les Demoiselles d'Avignon in a period of rapid experimentation between Pablo Picasso and Georges Braque. Drawing upon Paul Cezanne’s emphasis on the underlying architecture of form, these artist used multiple vantage points to fracture images into geometric forms. Rather than modelled forms in an illusionistic space, figures were depicted as dynamic arrangements of volumes and planes where background and foreground merged. The movement was one of the most groundbreaking of the early-20th century as it challenged Renaissance depictions of space, leading almost directly to experiments with non-representation by many different artists. Artists working in the Cubist style went on to incorporate elements of collage and popular culture into their paintings and to experiment with sculpture. 

A number of artists adopted Picasso and Braque's geometric faceting of objects and space including Fernand Léger and Juan Gris, along with others that formed a group known as the Salon Cubists.

 

Specifications: Using the supplied materials the students will complete the cubism assignment... See Examples

 

EXAMPLE

ABOUT THE PROGRAM

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

CONTACT US:

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

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