Illustration Career Focus - Level One


Student Goals:
Students will use all of the skills they have developed to begin producing a strong career focus illustration portfolio

Build a career-focused portfolio.

Student Objectives:

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will be able to build a career focused portfolio by producing 4 completed illustration projects that demonstrate the industry standard of concept to a final design.



601 - Research the history of advertising design.

602 - Apply elements and principles of design.

603 - Interpret a creative or design brief.


Career Path: Advertising Design, Fine Artist, Illustration, Game Design & Photography/Video

901- Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and/or materials for a project.

905 - Matte and mount works of art.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

509 - Utilize use of input, output and storage devices.

510 - Utilize different file formats correctly.

511 - Organize and manage digital files.



Illustration Focus - Marking Period Two

What kind of jobs will you do as an illustrator? The possibilities are almost endless.You’ll create pictures for books, magazines, blogs, e-zines and any number of types of publications. You’ll work with commercial products and design textiles, greeting cards, wrapping paper and invitations. You’ll use a computer and scan your drawings in to add color or use a graphics tablet and pen to draw directly into the computer. You can choose to work as a medical and scientific illustrator, and create 2- and 3-dimensional anatomical and molecular illustrations, or in criminal justice where you’ll create age-progression illustrations or work as a sketch artist.

It’s important to note that your illustrator job description will include more than just creating artwork. You will also spend time doing the following:

  • Communicating with customers

  • Brainstorming and creating drafts of ideas

  • Creating a project timeline and meeting deadlines

  • Working with printers or others to ensure the quality of the final product

Section 5: Photo Collage

Client / Client contact information:
Pop Culture Cover Art
Name of the magazine is POP TODAY

Design a photo collage of pop culture for a magazine cover

Background / Overview:
This is the first magazine that the client is planning to launch, the magazine deals with all aspects of pop culture and would like a photo illustration collage for the cover. The idea is to have just a massive image with everything that is pop culture.

What is the objective, the purpose of the Illustration?
Photo collage of all that is considered pop culture

Target Market?
25 to 45

Additional info & insights:
You will need to do some serious research to truly find out what pop culture is.

Production Information and Job Specs:
The Magazine size is 8.5” x 14” vertical layout

Popular culture, or pop culture, (literally: "the culture of the people") consists of the cultural elements that prevail (at least numerically) in any given society, mainly using the more popular media and the vernacular and/or established. It results from the daily interactions, needs and desires and cultural 'moments' that make up the everyday lives of the mainstream. It can include any number of practices, including those pertaining to cooking, clothing, mass media and the many facets of
entertainment such as sports and literature.

Pop culture finds its expression in the mass circulation of items from areas
such as fashion, music, sport and film. The world of pop culture had a particular influence on art from the early 1960s, through Pop Art.

Section 6: Watercolor Animal Illustration

Client / Client contact information:
Science textbook

Illustration of a realistic animal, insect or fish - this not a cartoon, this illustration is designed to be a specific
replication of the animal for a scientific textbook.

Background / Overview:
Pick an animal that you fell you will be able to produce in a realistic style

What is the objective, the purpose of the Illustration?
Animals needs to be exact so when referred to in the textbook someone out in the field could identify it,  if there are any specific markings they need to be in the drawing.

Target Market?
Medical Field

Additional info & insights:
Look at the detail in the drawings included and try to match the style

Production Information and Job Specs:
11” x 17” vertical or horizontal depending on the subject.

Section 7: Political Illustration

Client / Client contact information:
Time Magazine

Illustration to go along with a Client / Client contact information:
Rolling Stone Magazine

Illustration that goes along with the idea of closing the art and music programs in the school that is powered by the government

Background / Overview:
There is little question that 21st century Americans are focused on the education of their children. Everyone argues the need for educational improvement. Policy makers continue the search for the magic formula to fix public education fast—new tests,  different accountability options, incentives for teachers, or new curricular programs for children. But so far, there is little to suggest that these commonly used policy levers are working well. Furthermore, there is continuing and heightened concern for the well-being and educational attainment of children who have been historically poor performers in schools. These lower performing students often come from backgrounds where there may be neither discretionary time nor available expertise to assist them in meeting new, challenging educational goals. Researchers studying our changing society point out that across income levels, more and more adults in families are holding full-time jobs, and not surprisingly, supervision of children’s out-of-school time has become less and less afamily matter. Television and computer games occupy growing proportions of students’ daily discretionary activities, cutting into, as might be expected, their time for and interest in homework and recreational reading. How does art and music fit into all of this?

What is the objective, the purpose of the Illustration?
The illustration needs to get the point across that this issues is becoming a serious problem in the united states.

Target Market?
25 to 40 years old males and females

Production Information and Job Specs:
The Illustration should be done in full color and take up the entire space of the left-hand side of a page spread 8.5” x 11” vertical ad.


Section 8: Acrylic Illustration

Client / Client contact information:
Game Works Magazine

This illustration is a difficult one that will require a lot of research on your part. The project is to develop a
landscape design for what you think the world will look like in the year 3020.

Background / Overview:
The magazine is running an article for future predictions of what the world will look like in the year 3020, to help promote a new game release that takes place in the year 3020.  The game is to in a wealthy criminal takeover plan.

What is the objective, the purpose of the Illustration?
This illustration needs to draw interest on the cool setting of the world in 3020,  materials used, Styles and colors
(see examples)

Target Market?
12 to 25 years of age

Production Information and Job Specs:
The Illustration should be done in full color and take up the entire space of specific size 10 x 15” vertical or
horizontal layout.

A Central Montco Technical High School Program!


Classroom Zoom Hours - 1PM to 1:30 PM - Monday - Thursday

Meeting ID: 966 9441 5843 - Passcode: Viscom


Office Zoom Hours - 2PM to 2:30 PM - Monday - Thursday

Meeting ID: 977 4308 8893 - Passcode: Viscom


Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.


Steve Bross

Commercial Art Instructor


Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462


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