Advertising Design Career Focus - Level Two


Student Goals:
Students will use all of the skills they have developed to begin producing a strong career focus advertising design portfolio

Build a career-focused portfolio.

Student Objectives:

Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will be able to build a career focused portfolio by producing 4 completed digital print design projects that demonstrate the industry standard of concept to a final design.



601 - Research the history of advertising design.

602 - Apply elements and principles of design.

603 - Interpret a creative or design brief.


Career Path: Advertising Design, Fine Artist, Illustration, Game Design & Photography/Video

901- Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and/or materials for a project.

905 - Matte and mount works of art.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

509 - Utilize use of input, output and storage devices.

510 - Utilize different file formats correctly.

511 - Organize and manage digital files.



Advertising Design Focus - Level Two

An advertising layout designer is a graphic designer who puts the final touches on a print or online still advertisement. This is often an entry-level position for a graphic designer working in the publishing, marketing or journalism industries. Advertising layout considers the final elements of an advertising design with the goal of making the ad align with the client's needs. The final product needs to be clean, modern, professional and artful.


Layout designers must have advanced computer skills, including graphic design software such as Adobe InDesign and Photoshop. Most modern layout is done on the screen instead of on paper, which allows easy changes of color, typography and scale. A designer must also have excellent communication skills. Depending on the size of an agency, she may be in on meetings with clients where the ad campaign goals are discussed. Or, she will be passing the information on to management. A designer must know how to address the clients' goals, such as online sales, improved reputation or phone calls, in a visual form.

Section 5: Sandals Resort

Client / Client contact information:
Sandals Resorts

One Minute Radio Spot for “Sandals Resort”

Background / Overview:
Each and every Sandals Resort has been designed to fulfill and exceed every need and wish that a couple could ever possibly have. At Sandals some of the most gorgeous and exotic islands in the world will cradle you in their languid embrace, providing the ultimate setting for love.

What is the objective, the purpose of the ad?
To get people to go to Sandals resorts

What do we want to say?
Take some time away for yourselves and a loved one

Target Market?
25 to 45 Couples

Additional info & insights:
Couples Only All-Inclusive Resorts
Sandals is a collection of 12 of the most romantic resorts on the Caribbean's best beaches, created exclusively for couples in love, in Jamaica, St. Lucia, Antigua and The Bahamas. Enjoy an astounding array of land and watersports, including unlimited golf and scuba diving.

Production Information and Job Specs:
1 minute Radio Spot - Produce in Garage Band

Section 6: Magazine Layout

Client contact information:

New Magazine Contract

Background / Overview: is looking for a new start-up magazine to add to their collection of 35 published magazines.

What is the objective?
We are looking for a magazine that will be able to cross over themes for young adults and encompass all that is growing up in today's world of music, fashion, trends and lifestyles.

What do we want to say?
Connect with lifestyles of today's young adults

Target Market?
16 to 21 males and females

Additional info & insights:
____________ is an exciting magazine published for young Americans. ______________offers its readers insightful, hopefully inspiring looks at real life issues, youth culture, personal style, current affairs, real people, technology, travel, careers, health and fitness and much more.

Production Information and Job Specs:
Cover size 10” x 15”
Inside Spread 20” x 15”


Section 7: Spice Branding

Client / Client contact information:
Grandma’s Secrets

Grandma’s Secrete Branding Campaign

Background / Overview:
Grandma’s Spices are looking for a branding identity style that will show off the packaging design for three of their product lines. Product packaging supplied

What is the objective?
Client is looking for logo and design ideas

What do we want to say?
The home cooking secrets of your beloved grandma’s

Target Market?
30 to 60-year-old females

Additional info & insights:
Types of spices in the line of Grandma’s Secrete
Cooking Spices    
Garlic & Onion Pepper & Pepper Blends
Ethnic Creations    
Grill Creations    
Salad Toppings
Famous Sauce    
Baking Spices, Extracts
& Food Colors    Dry Seasoning & Marinades

Production Information and Job Specs:
Products provided

Section 8: X-Sqizit Pots and Pans Ad

Client / Client contact information:
X-Sqizit  “Tools of the trade”

X-Sqizit has developed a new line of pots and pans

Background / Overview:
This product is designed with the home kitchen in mind... for those who tend to take home cooking to a new level

What is the objective?
Market this line against other home lines that are sold in retail shops.

What do we want to say?
Designed with you in mind.

Target Market?
25 to 50-year-old Male/Females

Additional info & insights:
Rather than having a rack filled with pots and pans of all shapes and sizes, owning a few well-chosen pieces will give you the flexibility to cook whatever you want and the
performance you need to cook it better.

Production Information and Job Specs:
3 - 11” by 17” magazine spread ads


A Central Montco Technical High School Program!


Classroom Zoom Hours - 1PM to 1:30 PM - Monday - Thursday

Meeting ID: 966 9441 5843 - Passcode: Viscom


Office Zoom Hours - 2PM to 2:30 PM - Monday - Thursday

Meeting ID: 977 4308 8893 - Passcode: Viscom


Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.


Steve Bross

Commercial Art Instructor


Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462


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