Developing Your Personal Brand:

Student Goals:
Students will develop an understanding and appreciation for the use of social media in our field.

Student Objectives: Social Media
Provided with structured lectures, examples, study guides, and student resources, the students will be able to demonstrate a strong social media presence, by producing a complete social media effort that will score with a 50 points or higher rating on

Program Of Study Requirements:
PA101- Identify career paths within the vocational profession.
PA513 - Demonstrate basic use of Web Page design software.
PA608 - Design promotional materials.
PA907- Research current industry practices.

Web Design Task:
301 - Describe the history and emerging technologies used in information technology.
302 - Describe the impact of information technology on business and society.
303 – Identify software associated with information systems.
304 - Determine basic data and determine storage concepts.
305 - Describe the evolution of the Internet and how it works.


Step 1: Developing Your Personal Brand

Name, Logo, Tagline & Mission Statement
A written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization. A mission is different from a vision in that the former is the cause and the latter is the effect; a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment. Also called company mission, corporate mission, or corporate purpose.


Step 2: Developing Your Identity

The identity or ‘image’ of a company is made up of many visual devices:

A Logo (The symbol of the entire identity & brand) Stationery (Letterhead + business card + envelopes, etc.)

Marketing Collateral (Flyers, brochures, books, websites, etc.)

Products & Packaging (Products sold and the packaging in which they come in)

Apparel Design (Tangible clothing items that are worn by employees)

Signage (Interior & exterior design)

Messages & Actions (Messages conveyed via indirect or direct modes of communication)

Other Communication (Audio, smell, touch, etc.)


Anything visual that represents the business. All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.




You have until Wednesday end of class to complete this project, 17" x 11" paper on the wall. Logo - Tagline - Mission Statement.

You have until Wednesday end of class to complete this project, 17" x 11" paper on the wall. Business Card - Letterhead - Envelop.

Step 3: Developing Your Social Media


Step One:
Establish a brand name for yourself... Ask yourself what

do you want to do, are you a web designer, artist,

illustrator, comic artist, photographer, etc.
After you have decided a name for yourself you need

to create a logo and a look & feel for your company

(brand Identity).

Step two: - Develop a Gmail account specifically used

for your brand identity.
The best of Gmail is available wherever you are, from

any device.

Develop a Facebook page specifically used for your brand identity.

Not surprisingly, Facebook is the top social network on the web. Nothing quite compares to it, not even Google+. With all the changes it has gone through over the years and the recent roll out of the Timeline profile, Facebook has always remained one step ahead of everything else on the web.

Artwork Sizes:
Cover Photo - 851px wide by 315px high
Profile Picture - 180px by 180px
Standard thumbnail display image - 484px by 252px
Great Link With More Information:

Develop a Twitter page specifically used for your brand identity.

Like Facebook, Twitter has also changed for the better over the years of its existence and continues to expand in popularity. Centered around microblogging and a 140-character text limit, Twitter has become a popular social network of choice for mobile web users who own smartphones and tablet computers.

Artwork Sizes:
Header Size - 1500px wide by 500px high
Background Picture - 1900px wide by 1200px high

Develop a Linkedin page specifically used for your brand identity.

Known as the social network where professionals can connect, LinkedIn is right behind Facebook and Twitter. Individuals can promote themselves and their businesses, make connections with other professionals, interact in group discussions, post job ads or apply for jobs.

Artwork Sizes:
Cover Photo: 646 x 220 px
Shared Link Image: 180 x 110 px
Products & Services Banner: 646 x 220 px
Careers Cover Photo: 974 x 238 px
Product Image: 100 x 80 px

Develop a Google+ page specifically used for your brand identity.

As it made its debut in the early summer of 2011, Google+ was the fastest growing social network the web has ever seen. It seems as if Google has finally created something that people are actually excited to use – unlike previously failed attempts at jumping on the social media bandwagon with projects like Google Wave and Google Buzz.

Artwork Sizes:
The new size is 2120 pixels wide x 1192 pixels high

Develop a YouTube page specifically used for your brand identity.
Nothing quite compares to YouTube when it comes to video sharing. Although owned by Google, YouTube is still recognized as a separate social network all its own, and one that revolves entirely around video production, vlogging, movie-making and music sharing.

Artwork Sizes:
Channel Art: 640 x 175 px (mobile)
Channel Art: 768 x 175 px (tablet)
Channel Art: 1060 x 175 px (max width for desktop browsers)
Channel Art: 2120 x 1192 (web TV)

Develop a Foursquare page specifically used for your brand identity.

Location based media is hot right now, and Foursquare is where it’s all at. The idea here is to download the mobile app for iPhone or Android and check-in to venues that you visit. It’s a fun way to compete with you friends for points and badges, while also gaining the opportunity to save with some places that incorporate Foursquare deals into their business.

Develop a Pinterest page specifically used for your brand identity.

Pinterest still a baby in the world of social networking, but it’s growing up fast. As the fastest standalone site ever to reach 10 million monthly unique visits, it’s beautiful and intuitive user platform is definitely turning heads online.

Artwork Sizes:
Profile Image - 165px by 165px
Board Pic - 222px by 207

Develop a Instagram page specifically used for your brand identity.

Instagram has grown to be one of the most popular social networks for photo sharing that the mobile web has ever seen. It used to be exclusively limited to theIOS Platform, but has since expanded toAndroid and the web.


9 Ways to Build Your Online Identity...

Creating and controlling your personal brand for potential employers is imperative these days. Social networks and the web have made it easier than ever for recruiters to do a quick search on job candidates, to either disqualify you or invite you to interview for an opening.

As you incorporate the following suggestions into your self-marketing routine, be sure you align all your activities and communications with your personal brand and carry a consistent message throughout your efforts, both online and real-life.

1. Make self-Googling a routine practice.
Track how many results come up for you when you search your name and what they say about you. Is someone else with the same name in the top results?

Are the results about you accurate and consistent with what you want people to know about you? Is there anything unsavory about you that is likely to discredit you and jeopardize the impression you will make on decision-makers? If you find “dirt”, start working to bring positive, on-brand results to the forefront, pushing negative results down to the bottom where they’ll be less visible.

Your search results can literally change overnight. Whether you have reached online identity nirvana or have an online image problem, it’s wise to get into the routine of monitoring results at least once a week. As you incorporate the suggestions below, check to see how quickly your actions yield search results and where they land in your list of results. This will help you determine whether your efforts are on target.

2. Set up a Google Alerts ( account for “your name”.
This free service lets you know when people say something about you online. Once you set up an account, Google Alerts will send you an email whenever a search term you’ve provided (“your name” or whatever other words you want) is published on the Internet.

3. Build a Consistently Branded Web Presence.
Claim your name by purchasing the domain name "" (example, “”).

Your personal URL is the perfect address for your website and/or blog. But even if you don’t plan to launch a website or blog or don’t know what to do with your personal URL, secure it before someone else does. At some point in the near future, a single Internet destination for all your career marketing documents will be the norm. Many registrars offer domain names for as little as $7 a year.

4. Create a brand-charged E-Signature for email communications.
Along with your contact information, include a personal brand tagline. Add links to your personal blog, website/career portfolio, and/or online social networking profile (see advice below). Make it easy for people to get to accurate online information about you.

5. Join and participate in online social/business networking groups.
Choose appropriate sites whose members are people you need to get in front of and connect with (LinkedIn, Facebook, Twitter, Google+, ZoomInfo, Ecademy, and many others). Your online profile is a powerful opportunity for personal branding, attracting your target market, networking, and sending the right message about yourself.

Tips for building a branded LinkedIn profile:
- Add a branded tagline right under your name.
- Edit your public profile URL to include your name (example: “”)
- Lead the summary with a brand statement.
- Working from your branded resume, copy and paste chunks of information into the appropriate places in your profile.

Start connecting with people who can help you gain access to current job openings and the hidden job market. Be sure to set your profile as “public” so it will appear in search results. Even if you do nothing more than post your branded profile, you’ll be taking advantage of the groups’ already strong web presence to build top-ranking, accurate search results for yourself.

6. Get involved in blogging.
Search engines love blogs because the content is relevant and constantly updated. Comment and guest blog on relevant blogs and/or consider starting your own blog. Blogging is a great way to share your expertise, build community, and position yourself as a niche expert. It is probably the best way to build credibility and will exponentially increase your search results and visibility.

In any blogging activities, offer useful information. Avoid blatant self-promotion and negative or off-color remarks. Remember that anything you post will become part of the blogosphere. Don’t write anything you may regret later. As a guest blogger, be sure to post an on-brand profile of yourself.

Starting and keeping up with your own blog is a commitment. A successful blog requires the investment of at least several posts each month, but 3-5 posts per week works the best. If you go with your own blog, regularly refer to other relevant blogs in your posts and link to them. Continue to build visibility and support your brand by commenting on other blogs too.

7. Launch your own website and online career portfolio.
Establish a single destination for all your career and achievement activity. Working from your branded resume and other career marketing documents (cover letter, achievement summary, case studies summary, career biography, reference dossier, etc.), create a vivid comprehensive package illuminating your career history, strengths, passions, brand attributes, and value proposition. Hiring decision makers can easily gain access to everything they need to know about you in one place, with one click.

8. Write reviews of relevant books for online booksellers.
Set up an account and personal profile with top booksellers (Amazon, Barnes and Noble, etc.). Review books that are relevant to your field and areas of expertise. Your reviews and profile will rank high in your search results. Your reviews will also be picked up and published on many other bookseller sites, greatly increasing your search results.

9. Join and participate in professional associations.
Get involved in the associations’ networking opportunities. Contribute to online discussion forums, write blog posts and articles, present tele-seminars and/or webinars. Basically, get involved with projects that will receive online press.

A Central Montco Technical High School Program!