AD Campaign 3/2

Adobe Photoshop – Hours: 20
 

Student Goals:
Students will use the Adobe Photoshop software to create pieces related to the art and design field.

Purpose:
Adobe Photoshop is one three software pieces every student must know.

Student Objectives:

Adobe Photoshop
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will be able to demonstrate an understanding of computer design software (rasterized image artwork - Adobe Photoshop) by producing a completed digital photo manipulation project that shows the use of 8 or more tools. (i.e.; type tool, path tool, clone tool, etc.)


Tasks:

507 - Demonstrate basic use of image editing software.
508 - Demonstrate intermediate use of image editing software.
509 - Demonstrate use of input, output and storage devices.
510 - Demonstrate appropriate use of different file formats.

 

Career Path: Fine Artist, Illustration

101 - Identify career paths within the vocational profession.

102 - List occupational requirements.

103 - Demonstrate research and organizational skills.

Exploratory Project:

Charcoal Eye Drawing

What is an Advertising Campaign?

 

An advertising campaign is a specific course of action designed to advertise a company, cause, or product that employs an intentional and carefully coordinated series of marketing tools in order to reach the target audience. The end purpose of any ad campaign is to boost awareness of the subject matter and generate demand. The exact structure of the advertising campaign will often depend on the nature of the product or cause and the target audience that the campaign is designed to reach

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While specifics vary from one advertising campaign to another, some of the same tools are used in just about any campaign. Both print and electronic media are often used to generate attention and enthusiasm for the subject of the campaign, often with the logical and timely launch of different tools at specific points in the overall campaign. While in time past, electronic media referred more to television and radio broadcasts, that component now includes tools such as online banner ads, text messaging, and email advertisements.

 

In terms of print media used in an advertising campaign, ads placed in newspapers and magazines are a time-honored method of reaching the target audience. The ads usually are designed to pique the interest of readers and entice them to learn more about the topic of the ad. In order to ensure that the desired consumers are reached, the print advertisements will often appear in print media that is geared toward those consumers. For example, software that is designed to keep track of sales leads and existing clients may appear in a magazine that caters to sales and marketing professionals.

 

Project Overview: Adrenalin Junkie Ads

The specific product that you need to develop is kind of up to you, but it needs to be one of these topics. Mt. Bike or Road Bike - Snowboard or Ski's - Skateboard or Rollerblades - Surfboard or Boggyboard.

Lecture - Keeping your advertisements look and feel consistent.
Now that you are now working on your ad development it is important to make sure the ads look and feel the same. The reason for this is so that even if you see the different ads in different magazines you can tell that they are a series in campaign.

Activity 1 - Ad Development
Goal - Complete a final ad to the level of professional finish This level of work is what is called your final design and layout, this should be done at your best level...PORTFOLIO

- Headline developed by the student
- Ad must include all of the type and art work
- 8.5” x 11” vertical ad
- Full color Ad
- Must have description of product
- Logo design
- Product

It is important that you complete all of the elements that you need to have in this project. You need to do all of your own writing on this project and headlines. Once you have the first ad done do a save as and only change the photo or plug in the new copy points.

Activity - 2 List of All Campaign Pieces Needed for the Project:
11" x 17" Ad - Double Page Ad
5.5" x 8.5" Ad - Half Page Ad
4" x 11" Ad - Page Runner Ad
Trifold Brochure - Cover
Web Design - Splash Page

HOMEWORK:

Assessment:

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.

 

See Detailed Rubric Information
 

Year Three, Project Overview: 

The process of formulating the essay will encourage each student to reflect upon their experiences and growth as a studio art major and provide a means for them to think seriously and communicate effectively about their own artwork as they prepare for their exhibition. The essay will be used, in coordination with the exhibition of work, as a tool for evaluating the student’s capstone experience.

 

Learn More...

1/7
Experimental Project:
Project Name: Charcoal Eye Drawing

Project Overview: 

It is best to begin any portrait with the eyes as they are the focal point and most revealing feature of the face. They are the key to the success of the work. If you get them right at the start, it boosts your confidence for the rest of the portrait. If you get them wrong and have to start again, you have not wasted time drawing the rest of the face.

 

Specifications: Using the supplied materials create a monochromatic portrait of a friend or family member.

 

EXAMPLES

ABOUT THE PROGRAM

Classroom Zoom Hours - 1PM to 1:30 PM - Monday - Thursday

https://zoom.us/j/96694415843?pwd=UTFlVWxaUmI1QmlyTzZzQjl4K1B1UT09

Meeting ID: 966 9441 5843 - Passcode: Viscom

 

Office Zoom Hours - 2PM to 2:30 PM - Monday - Thursday

https://zoom.us/j/97743088893?pwd=LzlQcnZZYTFRd3ZGSHliV1gzUkdCUT09

Meeting ID: 977 4308 8893 - Passcode: Viscom

ABOUT THE PROGRAM

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

CONTACT US:

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

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