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Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

ABOUT THE PROGRAM

Web Site Built By The CTE Objective

RUBRIC - IN-CLASS PHOTOGRAPHY PROJECT: 75 PTS

Design/Composition:

11 to 15 Points - Student applies design principles (such as unity, contrast, balance, movement, direction, emphasis, and center of interest) with great skill.

 

6 to 10 Points - Student applies design principles (such as unity, contrast, balance, movement, direction, emphasis, and center of interest) with fair skill.

 

 

1 to 5 Points - Student tries to apply design principles (such as unity, contrast, balance, movement, direction, emphasis, and center of interest) but the overall result is not pleasing.

 

 

0 Points - Incomplete

 

___________

 

 

Planning and Explanation:

11 to 15 Points - Student can describe in detail at any point during the shooting process how s/he envisions the final products and how they intend to reach their goal. Very focused and goal-oriented.

 

 

6 to 10 Points - Student can somewhat describe how s/he envisions the final product and can describe some of the steps s/he will use to reach the goal. Focused on some planning.

 

1 to 5 Points - Student can describe how s/he envisions the final product but finds it difficult to describe how s/he will reach that goal. Has set a goal, but lets things evolve in somewhat random manner.

 

 

0 Points - Incomplete

 

___________

 

 

Knowledge Gained - Technique:

11 to 15 Points - Student can accurately name 5 characteristics of the technique being studied and describe how these 5 characteristics are used in his/her own photos.

 

6 to 10 Points - Student can accurately name 4 characteristics of the technique being studied and describe how these 4 characteristics are used in his/her own photos.

 

1 to 5 Points - Student can accurately name 3 characteristics of the technique being studied and describe how 2-3 of these characteristics are used in his/her own photos.

 

 

0 Points - Incomplete

 

___________

 

 

Time/Effort:

11 to 15 Points - Class time was used wisely. Much time and effort went into the planning and editing. Worked after school, during study hall, any extra time.

 

6 to 10 Points - Class time was used wisely. Student could have put in more time and effort

 

1 to 5 Points - Class time was not always used wisely, but the student did do some additional work and completed the assignment.

 

 

0 Points - Incomplete

___________

 

 

Creativity:

 

11 to 15 Points - Student has taken the technique being studied and applied it in a way that is totally his/her own. The student's personality/voice comes through.

 

6 to 10 Points - Student has taken the technique being studied and has used source material as a starting place. The student's personality comes through in parts

 

1 to 5 Points - Student has copied some photos from the other students or myself, There is little evidence of creativity, but the student has done the assignment.

 

0 Points - Incomplete

 

 

 

Tips For Taking A Great Photo:

- Every image needs a basic structure. Without an underlying structure, it is just another boring photo.

 

- Every image needs strong underlying compositional order so that it grabs the eye from a hundred feet away.

If it can't grab the eye from a distance, it will never be an interesting photo, regardless of how many fine details it might have. Details don't matter if there's no story behind it.

 

-The reason my image above has won so many awards in so many countries and is picked continually as one of my best images is that of its strong structure.

 

- What is this structure? It is the broad underlying colors, shapes, and contrasts between light and dark upon whose structure all the other far less important details lie.

 

- In this image, we have a big red diamond in the middle. It is surrounded by blue-gray. The big red rectangle is the obvious, positive space. The blue-gray around it is called negative space.

 

- Red jumps out at you, especially when put in front of blue. Red does that. I used an ultra-wide lens. Ultra-wide lenses get darker in the corners, an effect called falloff. This makes the center relatively brighter, adding emphasis. This central emphasis, in addition to being red, is what grabs your eye and pulls you in from a mile away.

This is what makes this shot a winner. Nothing else matters much compared to the way the big red diamond grabs you.

 

- Only after its caught your eye does anything else matter. This is crucial: if this image didn't catch your eye like this, it wouldn't mean much. Once a photo has caught your attention, it needs to have details to keep the eyes interested. This is easy. Every photo has details. The problem is how few photos have any sort of underlying structure to catch your eye in the first place.

 

- In this case, the less important details are the yellow peeking out from behind the red, the clouds swooping out from the center, the crud on the concrete at your feet and the reinforcing mesh seen peeking out of the top of the red wall, at least when printed at gallery size.

 

 - This photo, like all good photos, is about shapes, colors and balances. It has nothing to do with the fact that the actual subject was an abandoned, burnt-out bathhouse with no roof. It's nice that I shot this on 4x5" film so that viewers can see every detail on every dead bug on every paint chip on the ground, but if the strong structure didn't grab the eyes in the first place, the viewer would just move on to the next image on the wall of the gallery.

Most photographers snap photos, paying attention only to the details, but ignoring the far, far more important fundamentals. Most photographers don't even know that there are fundamentals!

 

- These fundamentals are the largest, obvious elements of light and dark, colors and shapes. You have to get this underlying structure right, otherwise, the photograph has no basis on which to stand. If I had made this shot in black-and-white, there would be little to no contrast between the red wall and the blue. The blue is often lighter than the red in this photo, so even using a red filter in B&W would not have gotten me what I needed to catch your eye. In color, the color red takes charge and makes this shot successful.

 

- You should be able to defocus your eyes and look at your image from a hundred feet away, and the basic organization of elements within your frame should still be obvious.

 

If your image goes away as a thumbnail-sized image, it has no structure. It sucks. If it doesn't jump out at you as a thumbnail, you've made a boring image, regardless of how big or detailed you print it.

The shot above still grabs people, even as a thumbnail. As a thumbnail, people want to click it and see what's going on. It's not just another gray square.

 

- If it doesn't sing as a thumbnail, no amount of Photoshop, HDR or GigaPan stitching will give it any more structure. It will still suck as hard, no matter how much time you waste on your computer. You have to get it right in your camera. The one thing you can do later is to burn and dodge. This means lightening and darkening different parts of the image to emphasize what's important and deemphasize what's not.

 

- Photographs without the basics are boring. An image, be it a photograph, painting, sketch or GigaPan, is meaningless unless its basics are right. The reason so many photos are so bad is that there is no underlying structure. Bad photos may be loaded with details, but forget to get the big, broad basics of composition, light, and color correct.

 

- Sadly, most photographers are blind to the basics, and only by chance when the basics come together do they get a good shot. More sadly, since so few photographers are paying any attention to the basics, even when they do get a good shot, they don't know why it looks good, so they can't reproduce it.

 

- When you learn to look for the basics first, and can get the basics of composition down, you'll be able to shoot anything, anywhere, with any sort of cell-phone camera, and walk away with the images everyone else covets.

People who are blind to the basics are the great majority of people who keep throwing more money at more cameras, and never get any better pictures. It's the basic underlying composition that makes or breaks an image.