Student Goals:

Students will prepare their Artist portfolio for evaluation


Student Objectives:

By June, the Visual Communications students, along with lectures, guided practices, multiple projects and various technique examples, the students will be able to develop a portfolio of their work that demonstrates their ability and for entrance into their secondary education choice upon completion of the program.


Program Of Study Requirements:

903 - Inventory personal career interests & goals.

904 - Research employment opportunities.

905 - Explore postsecondary institutions & opportunities.

909 - Complete a job or college application.

914 - Research current industry practices.

PORTFOLIO - Personal Branding


Consider producing a business card that features an image for easier recollection; I always appreciate it when the image matches one the Artist shared with me at the event; this aids the Reviewers in recalling your work and your presentation to them. Present yourself in a professional manner by having current information on the card. Design/produce a simple promotional piece that will serve to remind the Reviewers of your work as well as providing them your contact information.   I appreciate having something in print (or CD-ROM) featuring reproduction of several images from your body of work (all Reviewers will meet with many Artists during this event; it never hurts to remind them visually of your work). Make sure it is small enough for Reviewers to file in a traditional (8-1/2 x 11) file folder, for ease in referencing your work. Be mindful of the possibility that materials can become separated; put your name and contact information on EACH individual page.

Must-Have Pieces In Your portfolio:

The quality of your art portfolio has the single biggest impact on your application to art school. It's critical that your portfolio shows off work that best represents your technical skills and perspective.

Foundation Year (First-Year Students):

The Foundation year is intensive, exciting, and challenging, and through it each student begins to find and define a distinctive visual voice. At the end of the year, students are well prepared to enter the all-elective sophomore year.

Digital & Graphic Design:

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

Section 4: Tylenol Flu Day Time

Client / Client contact information:
Tylenol Flu

Tylenol Flu “Take your Day Back”

Background / Overview:
See Insight

What is the objective, the purpose of the ad?
Too many people feel that when the flu hits you need to loose the day and stay in bed, we want to break this mold by putting people back into their everyday plans

What do we want to say?
Take your Day Back

Target Market?
25 to 50 Males & Females

Additional info & insights:
When you have the flu, your body's virus-fighting efforts trigger a cascade of symptoms. For your aches, pains, and fever, you get:
    • A maximum strength pain reliever/fever reducer for headaches, body ache, fever, and sore throat
    • A powerful cough suppressant
    • A decongestant for nasal congestion
    • Temporarily reduces fever.

Production Information and Job Specs:
2 Magazine Ad Campaigns 8.5 x 11” Vertical Ad


Create original artwork using any of a wide variety of media and techniques.

Section 4: ​Bathing Suits

To play, press and hold the enter key. To stop, release the enter key.

Client / Client / Client contact information:
Marvel Comics

Illustration of a new character named the Brooklyn Brawler”

Background / Overview:
The Brooklyn Brawler is an underground character that comes out at night to protect the innocent, although he does a good thing for the city of Brooklyn he’s wanted by the police for the murder of mayor 15 years ago in which he was framed.

What is the objective, the purpose of the Illustration?
Character testing for marketability in the collector's world.

What do we want to say?
The character has a dark side to him and he is most know for carrying a
baseball bat that is modified for a one shot shotgun blast.

Target Market?
 16 to 25 years old - serious collectors

Additional info & insights:
The Brooklyn Brawler is expected to be a large and powerful man

Production Information and Job Specs:
Rendering needs to be developed to fit an 8.5” by 11” page
Final needs to be done in ink.

Section 4: Pen & Ink
Photography & Video:

Photograph people, landscapes, merchandise, or other subjects. May use lighting equipment to enhance a subject's appearance. May use editing software to produce finished images and prints. Includes commercial and industrial photographers, scientific photographers, and photojournalists.

Web-Design & App Development:

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. 

Fine Arts:
Create original artwork using any of a wide variety of media and techniques.

To play, press and hold the enter key. To stop, release the enter key.


Smoking is responsible for several diseases, such as cancer, long-term (chronic) respiratory diseases, and heart disease, as well as premature death. Over 480,000 people in the USA and 100,000 in the UK die because of smoking each year. According the US CDC (Centers for Disease Control and Prevention), $92 billion are lost each year from lost productivity resulting from smoking-related deaths.

Of the more than 2.4 million deaths in the USA annually, over 480,000 are caused by smoking.1

Smoking is the largest cause of preventable death in the world. Recent studies have found that smokers can undermine the health of non-smokers in some environments.

In an article published online in Medical News Today on 30 May 2013, we presented data demonstrating that, on average, smokers die ten years sooner than non-smokers.

Section 4: Anti-Smoking
Animation & Game Design:

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

To play, press and hold the enter key. To stop, release the enter key.


In this section, you will design the logo and the box design that the game will come in. The game design should have a pull out jacket that folds down. It should at least be two sided with some simple rules on it. The Game poster should be 17” x  11” Vertical layout. Take a look at what some of the other game posters look like, what do they have on them, logos, game screenshots, game character, etc.

Section Four: Logo Design, Packaging & Game Poster
Fashion Design:
Design clothing and accessories. Create original designs or adapt fashion trends.


We can’t all have our beach poses topped with copious, feathered blond locks, but we do all require swimwear, especially now that summer is upon us. As the thermometer rises, we seek water: a dip in the ocean, lounging poolside, hopping through an open fireplug on the street. All of which means donning a bathing suit.

And that often means finding a bathing suit, which can be overwhelming considering the surplus of options: a one- or two-piece; sport or leisure, monotone or patterned?