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Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

ABOUT THE PROGRAM

Web Site Built By The CTE Objective

ADOBE 1/2
Photoshop
OVERVIEW:

Three Ad Campaign
Almost everyone in the creative field can develop one good ad campaign or an idea but is a lot harder to develop an idea that can work over a multiple of ads and other forms of advertising in multiple ways.

 

Project Anti... Campaign
Activity: You need to develop three ads that make a stand for anti-something...

The topic that you choose is up to you, it could be smoking, overeating, drugs, drinking and driving, child abuse or whatever else makes you upset. It is a lot easier for you to do an ad that means something to you more so then an ad that does not.

Whatever you choose, you need to do three complete ads with the same style and feel as the other two ads in the series, the object is not to do the same ad three different ways but three different ideas the same way.

Activity 1 - Concept Development
Thumbnails - you need to develop 8 to 12  small sketches that are quick representations of your ideas. You should not be spending more than 5 to 8 minutes on each thumbnail. In most cases, 10 thumbnails is not enough exploration of an idea for an advertising campaign.

After you have done the proper amount of thumbnails you will redraw the thumbnail for the tree final ideas in these boxes you must fill these ideas in before you begin to work on the finals.

 

Activity 2 - Ad Development
Goal - Complete a final ad to the level of professional finish
This level of work is what is called your final design and layout, this should be done at your best level...PORTFOLIO

- Headline developed by the student
- Ad must include all of the type and artwork
- 8.5” x 11” vertical ad
- Full-color Ad
- Must have a description of the product - Body Copy
-  Logo design

It is important that you complete all of the elements that you need to have in this project.  You need to do all of your own writing on this project and headlines. Once you have the first ad done do a save as and only change the photo or plug in the new copy points.

It is important that you complete all of the elements that you need to have in this project.  You need to do all of your own writing on this project and headlines. This will push your portfolio much farther than just having the three ads. For your books, you might want to pick the best 2 smaller ads and then use the larger ad as well.

HOMEWORK:

Year Two, Project Overview: 

- Artist Georgia O'Keeffe.
Develop a work influenced by the artist Georgia O'Keeffe. The work is to be a close up of a flower or a piece of fruit. You can be creative and use a slice or section of fruit, or use leaves, pinecones, etc. If you are unsure of what to use, ask an instructor. You may work from pictures that you've taken for the assignment.

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Assessment:

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.

 

See Detailed Rubric Information
 

Experimental Project:
Project Name: Monchromatic Portrait

Project Overview: 

Monochromatic painting can teach artists powerful lessons about how light and color can create shapes in a composition. Painting in various shades of a single color can inform and improve your more advanced, color-rich work by helping you identify contrast versus relying on hue to build a piece.

 

This exercise will teach you how to paint in monochrome in a simple, controlled method: by making your own paint by numbers piece. It’s not only a fun project, but it will teach you valuable lessons about composition, contrast, and shape.

 

While acrylic is the medium used for this tutorial, you could easily replicate the effects using any opaque or semi-opaque paint, such as gouache, tempera or oil paint. Watercolor paint is not suggested due to its natural translucence and variation of color.

 

Specifications: Using the supplied materials create a monochromatic portrait of a friend or family member.

 

EXAMPLES