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Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

Web Site Built By The CTE Objective

Anti Campaign 1/2

Adobe Photoshop – Hours: 20
 

Student Goals:
Students will use the Adobe Photoshop software to create pieces related to the art and design field.

Purpose:
Adobe Photoshop is one three software pieces every student must know.

Student Objectives:

Adobe Photoshop
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will be able to demonstrate an understanding of computer design software (rasterized image artwork - Adobe Photoshop) by producing a completed digital photo manipulation project that shows the use of 8 or more tools. (i.e.; type tool, path tool, clone tool, etc.)


Tasks:

507 - Demonstrate basic use of image editing software.
508 - Demonstrate intermediate use of image editing software.
509 - Demonstrate use of input, output and storage devices.
510 - Demonstrate appropriate use of different file formats.

 

Career Path: Fine Artist, Illustration

101 - Identify career paths within the vocational profession.

102 - List occupational requirements.

103 - Demonstrate research and organizational skills.

Exploratory Project:

Charcoal Eye Drawing

OVERVIEW:

Three Ad Campaign
Almost everyone in the creative field can develop one good ad campaign or an idea but is a lot harder to develop an idea that can work over a multiple of ads and other forms of advertising in multiple ways.

 

Project Anti... Campaign
Activity: You need to develop three ads that make a stand for anti-something...

The topic that you choose is up to you, it could be smoking, overeating, drugs, drinking and driving, child abuse or whatever else makes you upset. It is a lot easier for you to do an ad that means something to you more so then an ad that does not.

Whatever you choose, you need to do three complete ads with the same style and feel as the other two ads in the series, the object is not to do the same ad three different ways but three different ideas the same way.

Activity 1 - Concept Development
Thumbnails - you need to develop 8 to 12  small sketches that are quick representations of your ideas. You should not be spending more than 5 to 8 minutes on each thumbnail. In most cases, 10 thumbnails is not enough exploration of an idea for an advertising campaign.

After you have done the proper amount of thumbnails you will redraw the thumbnail for the tree final ideas in these boxes you must fill these ideas in before you begin to work on the finals.

 

Activity 2 - Ad Development
Goal - Complete a final ad to the level of professional finish
This level of work is what is called your final design and layout, this should be done at your best level...PORTFOLIO

- Headline developed by the student
- Ad must include all of the type and artwork
- 8.5” x 11” vertical ad
- Full-color Ad
- Must have a description of the product - Body Copy
-  Logo design

It is important that you complete all of the elements that you need to have in this project.  You need to do all of your own writing on this project and headlines. Once you have the first ad done do a save as and only change the photo or plug in the new copy points.

It is important that you complete all of the elements that you need to have in this project.  You need to do all of your own writing on this project and headlines. This will push your portfolio much farther than just having the three ads. For your books, you might want to pick the best 2 smaller ads and then use the larger ad as well.

HOMEWORK:

Year Two, Project Overview: 

- Artist Georgia O'Keeffe.
Develop a work influenced by the artist Georgia O'Keeffe. The work is to be a close up of a flower or a piece of fruit. You can be creative and use a slice or section of fruit, or use leaves, pinecones, etc. If you are unsure of what to use, ask an instructor. You may work from pictures that you've taken for the assignment.

1/8
Assessment:

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.

 

See Detailed Rubric Information
 

Experimental Project:
Project Name: Markers

EXAMPLES

Project Overview: 

 

Specifications: 

Drawing with markers offers almost instant gratification—markers are simple to use, require little prep time and dry quickly. Because the marking material is fluid, the smooth marks are unlike those made by dry drawing mediums.

Drawing with markers will offer you a range of brilliant color that surely will excite your creativity. They’re ideal for creating loose lines, calligraphic designs and precise technical illustrations.

One drawback to using them is that it’s not easy to correct mistakes. To work successfully, you need a bit of confidence and some drawing experience.

The many different types of markers go by various names, such as art markers, marker pens, artist pens, brush pens and paint markers. Art pens and markers come in every color you can imagine and can be purchased in sets to save money. They vary in size and tip shape and are further distinguished by their colorant, which can be dye, ink or paint, and alcohol-, water- or solvent-based.