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Photography & Video:

When the students reach the third level of photography & video, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will given in there career choice. Advertising’s most likely consistent of information in the form of a creative brief. (See Below)

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

B - Product and E-commerce

Client / Project / Background / Overview:
Anthropologie was founded by current URBN chairman and president Dick Hayne, having heard the plea of a friend. She had just moved to the suburbs of Philadelphia, and was dissatisfied with the shopping options available to her. Now a distance from Urban Outfitters—a brand she also was aging out of—there was a void in her life. She longed for a store to indulge her creative side. Dick, realizing this wasn't an isolated phenomenon, went on to build a lifestyle brand that catered to creative, educated and affluent 30-45 year-old women. Named after his college major (but with a decidedly French twist), Anthropologie opened its very first doors in the autumn of 1992 in Wayne, Pennsylvania. We now operate over 200 stores worldwide.


https://www.anthropologie.com/


Target Market?
16 to 35 - Trendy


Additional info & insights:
The images will be need for the website and social media posts, the client is asking for 5-1080 x1080 social media posts with just the company logo on it. They are also asking for 11x17 layout of the collection that can be used as a sell sheet that can be distributed to venders – also with the logo on it.

Production Information and Job Specs:
Software – Adobe Illustrator, Photoshop & Digital SLR Camera

1080 x1080 pixels 5 – Social Media Posts – Logo Included

11” x 17” layout of the collection – Grid Format – Logo Included

Think. Plan. Create... One Portfolio Piece At A Time.

Career Focus - Photography & Video

Tips, Tricks & Tutorials:

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462