Orientation - Lecture:

Student Goals:
Introduce students the career options of the art and design field.

Student Objectives: Orientation
Provided with multiple lectures, examples, study guides, guided practices and student resources, the students will be able to demonstrate an understanding of the art and design careers, by producing various portfolio based projects the demonstrate the skills and knowledge established by the Program Of Study, to a task completion rate of 80% or higher after 2 years in the program.

Program Of Study Requirements:

Commercial Art: 100 - ORIENTATION
101 - Identify career paths within the vocational profession.
102- List occupational requirements.
103 - Demonstrate research and organizational skills.


Program Orientation: Day 1 - Welcome to Viscom

Computer Assignments
- Set up your folder and save your files
- Back them up to Dropbox or Google Drive
- Close all of your Apps and log out
- I highly recommend buying a flash drive to save your work also.

Drawing/Traditional Art
- Get your paper, T-squares, brushes, etc.
- Have paper towels handy in case of a mess
- Clean up when you’re done and put everything away in your cubby area or portfolio 

Student work
- Please be aware that many of our students take a lot of pride in their work and spend a lot of time creating it. DO NOT touch, move, alter, or do anything else that would upset the artist or the instructors. We have a ZERO TOLERANCE policy with this. Depending on the severity of the infraction, you will be assigned a minimum of two detention days.

Eating in class
- This is a sensitive issue for us. It’s important to eat breakfast and lunch, but if it interferes with our class time, it’s a problem.
-  We sell breakfast and there is usually a fundraiser throughout the year to purchase snacks. We ask that you make your purchases BEFORE class.

We always take the privilege away when students continually come in late with fast food and leave a mess behind to attract bugs and mice.

Technology in the classroom
– while we work hard to utilize technology as much as possible in the classroom, it is up to you to do the same and use it for the class. Please do not use these devices to continually text and download/view inappropriate material during class. We are lucky to have cell phones in our class to use as learning devices and music players. The occasional text is permitted, but if it distracts you or others from learning, the privilege will be taken away and possible disciplinary action will follow.

Class environment
- our class is a very creative, expressive, and diverse environment and that’s what makes it special. We have students from many different schools, backgrounds, ethnicities, religions, etc. Keeping this in mind please be sensitive to those around you when you speak. What you make consider funny or offensive may offend others, so please be professional. The comments we often hear in class can cause you to lose your job out in the real world.

Class participation
- We encourage everyone to get involved in our program. Whether it’s joining SkillsUSA, or being a classroom officer or having an idea to start a club or have a party, we want you to get involved. For some of you, this may be something you don’t normally do, but take a chance and do more than just what’s being asked of you. Most importantly, don’t stop others from trying to do something. Just because you think it’s silly or don’t want to get involved, don’t criticize others for trying. If you don’t have anything nice to say....

Leaving class
- If you need to leave the class for any reason, you need a pass. There are NO EXCEPTIONS to this rule. We need to know where you are at all times in the event of a fire or lockdown drill or for an assembly. Here are a few examples:
- Getting a snack at the bakery or to other classes selling snacks
- Going to another teacher’s class to see them or another student
- Getting a drink and going to the bathroom
- Going to the Nurse
- Going to the front office for absence notes, etc
- Seeing a counselor

Anything else
Lateness and absences
- we have a school policy on this, but it’s very important you come to class. We understand you may get sick and need to take a day, but when they start to pile up, it affects everyone. You come in and don’t know what to do, we have to take time to get you caught up and that takes time away from the rest of the class. Simply put, if you continue to be late and/or absent from class, a meeting will be held with you, your parents, your counselor, and instructors to decide what needs to be done and whether on not this program is for you. We try to create a real-world environment for you to learn in and we expect to hold you accountable as an adult in the real world. This is a high demand industry and being late and missing work gets you fired.

This is one of the most important things we do in class and yes, we expect you to do it at home. The reason for this is that we have an amazing collection of technology for you to use, but it has to stay in the classroom. Drawing at home is easy because you only need your art supplies, a space to do it, and time. These pieces show your willingness and ability to sit down and work on something for a long period of time.


These are what get you into good schools and scholarships. It’s for you. Not us. You may not realize it, but this is a huge opportunity to get a lot of nice pieces done. Yes, it takes a lot of time, but as you continue on in school (and life) you’ll find that you’ll have less and less time to do things. Don’t think of it as Homework, they are your Portfolio Pieces.

Program Orientation: Day 2 - Career Tasklist

50.0402 Commercial and Advertising Art
This is an instructional program in the applied visual arts that prepares individuals to use artistic techniques to effectively communicate ideas and information to business and consumer audiences via illustrations and other forms of printed media. This program includes instruction in concept design, layout, paste-up and techniques such as engraving, etching, silkscreen, lithography, offset, drawing and cartooning, painting, collage and computer graphics.


101 - Identify career paths within the vocational profession.
102- List occupational requirements.
103 - Demonstrate research and organizational skills.
104 - Identify how copyright laws apply to Visual Communication.

200 - SAFETY
201- Operate media presentation equipment.
202 - Demonstrate safe practices when using computer hardware and software.
203 - Demonstrate safe practices when using and maintaining hand tools.
204 - Demonstrate safe practices when using, storing, and disposing of paints, solvents, and chemicals.
205 - Demonstrate safe cutting procedures.

301 - Draw objects using linear perspective.
303 - Create line art.

Drawing From Observation:
302 - Draw basic geometric and organic forms showing texture and tone.
305 - Draw from direct observation.
307 - Create value with the use of layering.

304 - Apply anatomy concepts in a drawing.

306 - Produce color illustrations using various media.
401 - Apply the basic structure of color (hue, intensity, saturation) to generate color solutions.
402 - Apply appropriate color schemes to generate design solutions.
403 - Identify and apply additive and subtractive color.


Digital Management: Theory
501 - Demonstrate image scanning procedures.
502 - Identify the properties of vector and raster images.
509 - Demonstrate the use of input, output and storage devices.
510 - Demonstrate the use of the Macintosh operating system.
511 - Demonstrate appropriate use of different file formats.
512 - Organize and manage digital files.


Advertising & Design:
503 - Demonstrate basic use of page layout software (e.g. Quark, InDesign).
504 - Demonstrate the intermediate use of page layout software (e.g. Quark, InDesign).

505 - Demonstrate basic use of a vector-based drawing program (e.g. Illustrator).
506 - Demonstrate the intermediate use of a vector-based drawing program (e.g. Illustrator).

507 - Demonstrate basic use of image editing software (e.g. Photoshop).
508 - Demonstrate the intermediate use of image editing software (e.g. Photoshop).

601 - Research the history of advertising design.
602 - Apply elements and principles of design.
603 - Write a creative brief.
604 - Produce thumbnails, roughs and comprehensive.
605 - Design a logo.
606 - Create an identity package.
608 - Design promotional materials.


Basic Printing:
607 - Demonstrate basic knowledge of printing processes.
609 - Prepare files for output.
610 - Demonstrate knowledge of color separations.
611 - Demonstrate knowledge of printer's marks and measurements.

701 - Identify the anatomy and classification of type.
702 - Identify typographic styles.
703 - Manipulate type through character and paragraph formatting.
704 - Choose and apply appropriate typeface.
801 - Operate digital camera and accessories.
802 - Compose a photograph through the lens.
803 - Demonstrate the use of lighting.
804 - Demonstrate the ability to physically stabilize the camera.
804 - Demonstrate the ability to physically stabilize the camera.
805 - Demonstrate how to download and manipulate digital images.
901 - Prepare a portfolio.
902 - Participate in the interview process.
907 - Prepare a resume and cover letter.
911 - Participate in a mock interview.


Career Prep:
903 - Inventory personal career interests & goals.
904 - Research employment opportunities.
905 - Explore postsecondary institutions & opportunities.
909 - Complete a job or college application.

Presentation Skills:
906 - Deliver an oral presentation.
910 - Prepare and present a 3-5 minute talk on a competency.
908 - Estimate time and materials for a project.
910 - Prepare and present a 3-5 minute talk on a competency.
911 - Participate in a mock interview.

Basic Art Skills:
912 - Demonstrate matting and mounting a work of art.
913 - Participate in critiques.

Industry Research:
914 - Research current industry practices.

Program Orientation: Day 3 - Career Paths

What Graphic Designers Do

Graphic designers create designs either by hand or using computer software packages.


Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as for advertisements, brochures, magazines, and corporate reports.


Learn More


What Web Developers Do

Some developers work on a website from the planning stages to completion.

Web developers design and create websites. They are responsible for the look of the site. They are also responsible for the site’s technical aspects, such as its performance and capacity, which are measures of a website’s speed and how much traffic the site can handle. In addition, web developers may create content for the site.

Learn More


How Do I Become a Professional Illustrator or Artist?

Learn how to become a professional illustrator. Research the education, career requirements and experience required for starting a career as a professional illustrator.


Professional illustrators are fine artists who produce pictures found in books and publications. With the advancement in technology, illustrators can use computer software programs to create images through techniques like drawing and stenciling.

Learn More


What Can a Person Do With a Photography Degree?

Like many other art professions, photography is very competitive. Armed with a degree, however, a photographer will often have a much better chance of landing good paying jobs.


Some companies only hire staff photographers with the proper training, for instance. A photographer often has the option of working at photography studios, newspapers, magazines, advertising agencies, and website design agencies.

Learn More


What Film and Video Editors and Camera Operators Do 

Film and video editors and camera operators manipulate images that entertain or inform an audience. Camera operators capture a wide range of material for TV shows, motion pictures, music videos, documentaries, or news and sporting events. Editors take footage shot by camera operators and organize it into a final product. They collaborate with producers and directors to create the final production.

Learn More


Multimedia artists and animators create two- and three-dimensional models and animation.

Multimedia artists and animators create two- and three-dimensional models, animation, and visual effects for television, movies, video games, and other forms of media.

Learn More

Program Introduction: Day 4 - The Two Week Section.

Our Program works in a two week (10-day section), in most cases, the 2-week section will start on a Monday and end on the next Friday. We will plan on lecturing for about 20 - 30 minutes on 6 of the days out of the 10. The first Monday will be all about introducing the projects. The Last Friday will be all about finishing & critiquing the projects. There will not be any real lectures on Thursday's because of Senior Seminar and Math. To simplify, you have about 14 - 16 in-class hours to complete the work. Homework will be done on your time.



Grading Rubric Links:


In-Class Project - 200 Points

- Click Here


In-Class Experimental Project - 75 Points
- Click Here


Two Week Homework Assignment - 100 Points

- Click Here


Sketchbook Rubric 50 - Points

- Click Here


Vocabulary Test - 100 Points



Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.


Steve Bross

Commercial Art Instructor



Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462



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