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White On White Fashion Shoot

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will be given in their career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

Main Assignment

Final Design

Client / Project / Background / Overview:
Garmentory is all about providing a platform for small boutiques and independent designers from across the globe. The site is packed with jewelry, clothes, shoes and accessories (as well as menswear, kid’s and some home decor items), many of which are handmade in small batches. Each product page shares the brand, designer or boutique name, as well as info on where they are located so you can brag about your Manhattan-original T-shirt from Blue & Cream or Seattle-made earrings hailing from Aurelie. The fun is all in finding an item that no one in your crew already owns. There are also some pre-loved styles on the site from names we all know and love, like Ulla Johnson and Ganni, as well as a new Make an Offer program which allows the option to haggle on certain items.

Target Market?
16 to 35 - Trendy

Additional info & insights:
The images will be need for the website and social media posts, the client is asking for 5-1080 x1080 social media posts with just the company logo on it. They are also asking for 11x17 layout of the collection that can be used as a sell sheet that can be distributed to venders – also with the logo on it.
Production Information and Job Specs:
Software – Adobe Illustrator, Photoshop & Digital SLR Camera
1080 x1080 pixels 5 – Social Media Posts – Logo Included
11” x 17” layout of the collection – Grid Format – Logo Included

Think. Plan. Create.

Level 3 - Entrepreneurial:

“Level Three” is considered our “Entrepreneurial Year” Students will focus their efforts on developing a freelance business model.

Visual Communications

Is A Central Montco Technical High School Program

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462