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Ski & Snowboard

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will be given in their career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

Main Assignment

Final Design

Client / Project / Background / Overview:
Ringed by world-class ski resorts, the Lake Tahoe region of California and Nevada draws millions of visitors each year. We’re inclined to steer all of them toward _______________ and Alpine Meadows, the two largest resorts in the area. A single lift ticket grants you access to both areas, which are linked by a bus. ______________ is the larger of the two, and its infrastructure from hosting the 1960 Olympics is still visible. Weekend crowds can be extreme but the mountain’s tramway, high-speed quads and gondola keep the lines moving.

Target Market?
16 to 50

Production Information and Job Specs:
Software – Adobe Illustrator, Photoshop & Premiere Rush
Video & Still Photography Included
30 Second Commercial

Think. Plan. Create.

Level 3 - Entrepreneurial:

“Level Three” is considered our “Entrepreneurial Year” Students will focus their efforts on developing a freelance business model.

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462