Product and E-commerce
When the students reach the third level of advertising design, they will be tested in a more independent style of learning. The students will be given real assignments in the same form they will be given in their career choice. Advertising’s most consistent form of information is in the form of a creative brief.
901 - Prepare and present a portfolio.
902 - Prepare and present a visual concept presentation.
903 - Estimate time and materials for a project.
906 - Participate in critiques of commercial art projects.
907 - Explore current industry trends.
908 - Demonstrate research, employability, and organizational skills.
909 - Create personal branding materials.
910 - Explore the importance of social media as it relates to employability.
Client / Project / Background / Overview:
Anthropologie was founded by current URBN chairman and president Dick Hayne, having heard the plea of a friend. She had just moved to the suburbs of Philadelphia, and was dissatisfied with the shopping options available to her. Now a distance from Urban Outfitters—a brand she also was aging out of—there was a void in her life. She longed for a store to indulge her creative side. Dick, realizing this wasn't an isolated phenomenon, went on to build a lifestyle brand that catered to creative, educated and affluent 30-45 year-old women. Named after his college major (but with a decidedly French twist), Anthropologie opened its very first doors in the autumn of 1992 in Wayne, Pennsylvania. We now operate over 200 stores worldwide.
16 to 35 - Trendy
Additional info & insights:
The images will be need for the website and social media posts, the client is asking for 5-1080 x1080 social media posts with just the company logo on it. They are also asking for 11x17 layout of the collection that can be used as a sell sheet that can be distributed to venders – also with the logo on it.
Production Information and Job Specs:
Software – Adobe Illustrator, Photoshop & Digital SLR Camera
1080 x1080 pixels 5 – Social Media Posts – Logo Included
11” x 17” layout of the collection – Grid Format – Logo Included
Think. Plan. Create.
Level 3 - Entrepreneurial:
“Level Three” is considered our “Entrepreneurial Year” Students will focus their efforts on developing a freelance business model.