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Rolling Stone

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will be given in their career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

Main Assignment

Final Design

Client / Client contact information:
Rolling Stone Magazine

Illustration that goes along with the idea of closing the art and music programs in the school that is powered by the government

Background / Overview:
There is little question that 21st century Americans are focused on the education
of  their children. Everyone argues the need for educational improvement.  Policy makers continue the search for the magic formula to fix public  education fast—new tests,  different accountability options, incentives  for teachers, or new curricular programs for children. But so far, there  is little to suggest that these commonly used policy levers are working  well. Furthermore, there is continuing and heightened concern for the  well-being and educational attainment of children who have been  historically poor performers in schools. These lower performing students  often come from backgrounds where there may be neither discretionary  time nor available expertise to assist them in meeting new, challenging  educational goals. Researchers studying our changing society point out  that across income levels, more and more adults in families are holding  full-time jobs, and not surprisingly, supervision of children’s  out-of-school time has become less and less a
family matter.  Television and computer games occupy growing proportions of students’  daily discretionary activities, cutting into, as might be expected,  their time for and interest in homework and recreational reading. How  does art and music fit into all of this?

What is the objective, the purpose of the Illustration?
The illustration needs to get the point across that this issues is becoming a serious problem in the united states.

Target Market?
25 to 40 - athletes specifically

Production Information and Job Specs:
The  Illustration should be done in full color and take up the entire space  of the left hand side of a page spread 8.5” x 11” vertical ad.

Think. Plan. Create.

Level 3 - Entrepreneurial:

“Level Three” is considered our “Entrepreneurial Year” Students will focus their efforts on developing a freelance business model.

Visual Communications

Is A Central Montco Technical High School Program

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462