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Dickies - Casual Line

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will be given in their career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

Main Assignment

Final Design

Client / Client contact information:
Dickies - Casual Line

After all of the years on the market for work wear now they are looking into push the casual market and street wear.

Background / Overview:
There is an event/trade show and we need to come up with a look for the trade show - budget is unlimited - need to promote casual ware.

What is the objective?
Promote the casual line in a retail market place

What do we want to say?
Work or Play... Dickies

Target Market?
16 to 35 Males/Females

Additional info & insights:
Through its dedication to innovation and continual customer contact, Williamson-Dickie has transformed itself from a small bib overall company to the largest work wear
manufacturer in the world . . . and now casual ware.

Production Information and Job Specs:
3 panels and setup.

Think. Plan. Create.

Level 3 - Entrepreneurial:

“Level Three” is considered our “Entrepreneurial Year” Students will focus their efforts on developing a freelance business model.

Visual Communications

Is A Central Montco Technical High School Program

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462