Open Site Navigation

Tylenol Flu

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will be given in their career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

Main Assignment

Final Design

Client / Client contact information:
Tylenol Flu

Project:
Tylenol Flu “Take your Day Back”

Background / Overview:
See Insight

What is the objective, the purpose of the ad?
Too many people feel that when the flu hits you need to loose the day and stay in bed, we want to break this mold by putting people back into their every day plans

What do we want to say?
Take your Day Back

Target Market?
25 to 50 Males & Females

Additional info & insights:
When you have the flu, your body's virus-fighting efforts trigger a cascade of symptoms. For your aches, pains, and fever, you get:
• A maximum strength pain reliever/fever reducer for headache, body ache, fever, and sore throat
• A powerful cough suppressant
• A decongestant for nasal congestion
• Temporarily reduces fever.

Production Information and Job Specs:

Think. Plan. Create.

Level 3 - Entrepreneurial:

“Level Three” is considered our “Entrepreneurial Year” Students will focus their efforts on developing a freelance business model.

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462