Open Site Navigation

Concept Car

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will be given in their career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

Main Assignment

Final Design

Client / Client contact information:
Peugeot Concept Cars

Project:
“Peugeot 907” Advertising Campaign

Background / Overview:
The new Peugeot 907 is the new 2 seater coupe that is geared to the high end user with a price of $72,000 to start.

What is the objective, the purpose of the ad?
Their will only be 250 of these cars in production over the next 2 years. We need to sell these cars to a market of serious car collectors.

What do we want to say?
Still need a position for campaign... Looking for your input and ideas

Target Market?
40 to 60 males

Additional info & insights:
Powering the 907 is a unique V12 motor, crafted from two of Peugeots muscular 3.0-liter six cylinder engines. With a displacement of 6.0 liters the motor was tuned to produce 500 horsepower, slotted in a front-mid position with as much of the engine behind the front wheels as possible in order to improve weight distribution which in turn improves handling characteristics.

Production Information and Job Specs:

Think. Plan. Create.

Level 3 - Entrepreneurial:

“Level Three” is considered our “Entrepreneurial Year” Students will focus their efforts on developing a freelance business model.

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462