Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.

Steve Bross

Commercial Art Instructor


Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462



Web Site Built By The CTE Objective


50.0402 Commercial and Advertising Art
This is an instructional program in the applied visual arts that prepares individuals to use artistic techniques to effectively communicate ideas and information to business and consumer audiences via illustrations and other forms of printed media. This program includes instruction in concept design, layout, paste up and techniques such as engraving, etching, silkscreen, lithography, offset, drawing and cartooning, painting, collage and computer graphics.


101 - Identify career paths within the vocational profession.
102- List occupational requirements.
103 - Demonstrate research and organizational skills.
104 - Identify how copyright laws apply to Visual Communication.

200 - SAFETY
201- Operate media presentation equipment.
202 - Demonstrate safe practices when using computer hardware and software.
203 - Demonstrate safe practices when using and maintaining hand tools.
204 - Demonstrate safe practices when using, storing, and disposing of paints, solvents, and chemicals.
205 - Demonstrate safe cutting procedures.

301 - Draw objects using linear perspective.
303 - Create line art.
Drawing From Observation:
302 - Draw basic geometric and organic forms showing texture and tone.
305 - Draw from direct observation.
307 - Create valve with the use of layering.
304 - Apply anatomy concepts in drawing.
306 - Produce color  illustrations using various media.
401 - Apply the basic structure of color (hue, intensity, saturation) to generate color solutions.
402 - Apply appropriate color schemes to generate design solutions.
403 - Identify and apply additive and subtractive color.

Digital Management: Theory
501 - Demonstrate image scanning  procedures.
502 - Identify the properties of vector and raster images.
509 - Demonstrate use of input, output and storage devices.
510 - Demonstrate the use of the Macintosh operating system.
511 - Demonstrate appropriate use of different file formats.
512 - Organize and manage digital files.
Advertising & Design:
503 - Demonstrate basic use of page layout software (e.g. Quark, InDesign).
504 - Demonstrate intermediate use of page layout software (e.g. Quark, InDesign).
505 - Demonstrate basic use of a vector-based drawing program (e.g. Illustrator).
506 - Demonstrate intermediate use of a vector-based drawing program (e.g. Illustrator).
507 - Demonstrate basic use of image editing software (e.g. Photoshop).
508 - Demonstrate intermediate use of image editing software (e.g. Photoshop).


601 - Research the history of advertising design.
602 - Apply elements and principles of design.
603 - Write a creative brief.
604 - Produce thumbnails, roughs and comprehensive.
605 - Design a logo.
606 - Create an identity package.
608 - Design promotional materials.
Basic Printing:
607 - Demonstrate basic knowledge of printing  processes.
609 - Prepare files for output.
610 - Demonstrate knowledge of color separations.
611 - Demonstrate knowledge of printer's marks and measurements.

701 - Identify the anatomy and classification of type.
702 - Identify typographic styles.
703 - Manipulate type through character and paragraph formatting.
704 - Choose and apply appropriate typeface.
801 - Operate digital camera and accessories.
802 - Compose a photograph through the lens.
803 - Demonstrate use of lighting.
804 - Demonstrate ability to physically stabilize camera.
804 - Demonstrate ability to physically stabilize camera.
805 - Demonstrate how to download and manipulate digital images.
901 - Prepare a portfolio.
902 - Participate in the interview process.
907 - Prepare a resume and cover letter.
911 - Participate in a mock interview.
Career Prep:
903 - Inventory personal career interests & goals.
904 - Research employment opportunities.
905 - Explore postsecondary institutions & opportunities.
909 - Complete a job or college application.
Presentation Skills:
906 - Deliver an oral presentation.
910 - Prepare and present a 3-5 minute talk on a competency.
908 - Estimate time and materials for a project.
910 - Prepare and present a 3-5 minute talk on a competency.
911 - Participate in a mock interview.
Basic Art Skills:
912 - Demonstrate matting and mounting a work of art.
913 - Participate in critiques.
Industry Research:
914 - Research current industry practices.


Program of Study - SOAR
Economists have forecasted that the key to a successful and productive society is found in maintaining an educated workforce. Pennsylvania’s commitment to developing that workforce is evidenced in our dedication to career and technical education. Whether you want to become a computer technician, an aviation mechanic, or an entrepreneur, you’ve come to the right place. We provide training and education for individuals ages 14 and up, as well as for business and industry partners. There are opportunities within this site for you to help us reach our goal by becoming involved as a teacher, business partner, parent or an involved friend of Career and Technical Education in your local area.

Mission of SOAR
The mission of SOAR (Students Occupationally and Academically Ready) is to prepare students for college and careers in a diverse, high-performing workforce.

Goal of SOAR
SOAR is the career and technical Program of Study (POS) educational plan that articulates the secondary career and technical programs to postsecondary degree or diploma or certificate programs. SOAR programs lead students into a career pathway that align the secondary courses to a postsecondary program to complete a degree or certificate.

What is SOAR?
SOAR is built on programs of study which incorporate secondary education and postsecondary education elements and include coherent and rigorous content aligned with challenging academic standards and relevant career and technical content. These career and technical programs of study includes a statewide articulation agreement partnership between secondary schools and postsecondary institutions.

SOAR Supports High Demand Careers
SOAR programs prepare today's student for High Priority Occupations (HPO) which include career categories that are in high demand by employers, have higher skill needs, and are most likely to provide family sustaining wages.

Benefits of SOAR
• Saving Money on College Tuition
• Saving Time by Shortening College Attendance
• Getting on the Right Career Pathway
• Entering the Job Market Ready
• Getting a Consistent Education

Frameworks of SOAR - Secondary Components
• Validated Competency Lists (Click here for more information about approved Programs of Study.)
• Alignment to PA Academic Standards
• Articulation to Postsecondary Institutions (Click here for more information about Statewide Articulation.)
• PDE/BCTE Career and Technical Education Program Approval
• End of Program Assessment
• Industry Certification Alignment, if appropriate

Postsecondary Components
• Articulation to Secondary Programs
• Validated Core Common Competency Lists
• Alignment to College Standards
• Approved Career and Technical Education Program(s)
• End of Program Assessment
• Industry Certification Alignment, if appropriate Professional Development
• POS Implementation and Articulation (PowerPoint)(PDF)

Learn More - Visit The PA Educational Website