Student Goals:
Students will develop an understanding and appreciation for the use of social media in our field.

Student Objectives: Social Media
Provided with structured lectures, examples, study guides, and student resources, the students will be able to demonstrate a strong social media presence, by producing a complete social media effort that will score with a 50 points or higher rating on

Program Of Study Requirements:
PA101- Identify career paths within the vocational profession.
PA513 - Demonstrate basic use of Web Page design software.
PA608 - Design promotional materials.
PA907- Research current industry practices.

Web Design Task:
301 - Describe the history and emerging technologies used in information technology.
302 - Describe the impact of information technology on business and society.
303 – Identify software associated with information systems.
304 - Determine basic data and determine storage concepts.
305 - Describe the evolution of the Internet and how it works.


Let’s get you started with Adobe Premier...

In the student folder you will find a folder called "Basic Editing Project" Drag the folder to your desktop and rename the folder. It will help, if you work in the AM or PM desktop.


Watch the final video example and use the software to make your own version. By completing this video, you will have a basic understanding of how to edit video with, sound, transition and effects.


Video can be a lot of fun but can also be very frustrating!

Wow. Who knew you could make millions from just filming short YouTube videos? YouTube analytics site SocialBlade ranked 25 of the most popular YouTube accounts and provided their estimated salaries.


In this video I show you how to use Premiere Pro to import a basic screencast file, make a simple edit, and prepare it for uploading to a video-sharing service. Over the course of the video, I import my video file, display it in the Premier Pro timeline, and export it using Adobe Media Encoder so that it’s playable on YouTube. By the end of the video, you too should be able to bring your own video into Premiere Pro, alter it a bit, and output it so that you can share it wherever you wish.



Read Kevin Monahan’s helpful overview, “Getting started with Adobe Premiere Pro

What Are Storyboards?

Storyboarding, or picture writing, is the origin of all written languages, used by ancient cultures before text evolved and as a natural bridge to text. The Chinese language was built using pictographs. Egyptians used storyboards, or hieroglyphics, first etched in stone and later written on papyrus, to organize a complex society and to rule the ancient world.


Look at any comic strip and you’ll see picture writing in action. A storyboard is a writing format, generally a set of boxes (or rectangles, circles, or other shapes) placed in a logically sequenced order. Each box or frame is a place for the writer to put information, pictures, symbols, or text.

Storyboards appear in many forms, from emerging literacy books to emergency instructions on airplaces to technical textbooks. When writers in various fields want to make ideas easily understood, they choose a storyboard format or one of its close cousins: the flow chart, the time line, or the PowerPoint presentation. Storyboards are widely used because we know pictures combined with text offer a rich synthesis of information that can entertain and inform. The pictures in picture writing can be simple cartoons, photographs, or sophisticated technical diagrams.

How Does Green Screen Work?

Through the magic of video effects and technology, you can superimpose your subjects onto virtual backgrounds, place them over animated digital backdrops or transport them to a desert oasis. You can shrink down a full-grown man so he can stand on a tabletop, use visual effects to make him fly through the sky like a superhero or simply simulate your own TV weather report. But to do it right, you’re going to need a lot of green. No, we’re not talking about money. The green we mean comes in the form of a green screen. The secret to pulling your subject out of the real world and placing him or her into a digital domain is chromakey, and that means going green. In this article we’ll cover all the essentials you need to know to pull off keen, clean keys and composite digital backdrops and virtual backgrounds into your edits.


What is Keying?

Keying is the process of isolating a single color or brightness value in an electronic image and using software to make that value transparent, allowing another image to show through the affected areas. Luminance keying, or lumakeying, is the process of keying out a brightness value or range, like black or white. Luminance keys are often used for applying mattes. Color keying, or chromakeying, identifies a specific color to remove.



1. Visualize the Final Product

Before you start your masterpiece, have a good idea what your finished Vine is going to look like. This might seem like obvious advice, but it will help make your shoot more efficient and give you an opportunity to really think about the structure of your creation. Some Viners sketch out their Vine frame-by-frame in a notebook, while others just have an idea in their head. Find what works for you.


This isn't to say you can't change things as you go or get inspired while shooting; however, a simple road map will help. If you can visualize it, there is a good chance you can find some way to bring it to life.

When Vine first launched, paper and food immediately began showing up in the most popular Vines. Why? Because both paper and food are accessible, cheap and easy to manipulate. Top make something come to life with simple stop-motion, simply move the scene very minimally and take a very short shot by tapping your screen. Look around you — is there anything you can use for a Vine? (Answer: Yes, there is!)



2. Find Your Own Unique Visual Style

The Viners who most stand out are the ones who created a visual style for themselves and really owned it. Think about the things you love the most. How would you describe your own personality? How could those things be translated to Vine? This doesn't mean you can't share things outside of your style, but if you have a strong Vine personality, people will start to really anticipate your work. If you love being outdoors, let Vine be an extension of that. If you're really into comedy, Vine is a perfect platform for comedy.


3. Set Your Brain to "Vine Mode"

This might sound silly, but make Vine a part of your thought process during the day. When you see something that would make a good Vine, you'll immediately recognize it. If you look at the world through a lens of "How can this be captured in a Vine?" you're guaranteed to find something interesting to share.


4. Use Your Six Seconds Wisely

A really well-executed Vine won't feel rushed. Even though a Vine is only six seconds long, you shouldn't be stressed out by its length. If you're setting out to tell a joke, you will be able to set up and execute your gag in a short amount of time. Just as you couldn't tell a 2,000 word story in a single tweet, you wouldn't tell a story that needs three minutes to develop on Vine. Don't try to cram too many thing into your Vine, and don't force things that don't work.


5. Stabilize Your Shot

Shaky video can be really distracting and annoying; you're going to want a tripod. When you buy a tripod, keep some things in mind.

  • Make sure the tripod or phone mount will support vertical video. Many of the tripod mounts are geared for horizontal video.

  • Get two tripods: one that is rock steady, another that is flexible. (like a GorillaPod) You can use both of them for different purposes.

  • Make sure your tripod is steady. If you are doing stop-motion, you will be tapping your phone hundreds of times and you need a support that won't wobble.

  • If you want to really go all out, try out an iPhone dolly (such as the iStabilizer) and attach your vertical-supporting mount


6. Nail the Coveted Perfect Loop

One hashtag always popular on Vine is #loop. Basically, a Vine with a perfect loop will seamlessly repeat forever. Ideally, you'll want to hook a viewer with a looping video so they will watch your creation multiple times. To achieve a perfect loop, your final frame needs to flow effortlessly with your first frame.


Some things to keep in mind when planning your loop: What objects are moving in my Vine? Will they end up exactly where they began? If the frame starts blank (such as the banana in @origiful's banana Vine above), your subject will simply need to leave enough time for your subject to enter and exit the frame. (Of course, there are other ways to achieve a loop — and not all Vines need one.)


7. Determine Whether You'll Move the Camera

While rock steady shots often work well with stop-motion videos, movement can add something extra to your videos. Actor/Vine-embracer Adam Goldberg likes to give his Vines a sense of motion. The camera movements — along with his fisheye lens — complement his surrealist style. (Just be careful not to make your shots too shaky and make your viewers queasy.)


8. Be Aware of Technical Limitations

White Balance: The white balance on Vine is not your friend. Your phone will auto-white balance, but it doesn't do a good job of compensating for different colors of light. If you're outdoors, great; your light will probably be fine. However, if you're indoors, be aware of the color of your light source.


For example, at Mashable HQ, we have bold blue walls. While they look really cool, they can really throw off the white balance of vines. When we shot our Valentine's Day Vine, the blue of the wall caught the camera's auto-white balance — despite the white tabletop — and gave the entire Vine a red tint.


If you put a white sheet of paper in front of your phone to white balance, the colors will be corrected for a moment before readjusting to the improper white balance as soon as you remove the paper.


Don't expect to be able to fix your white balance in a bad location. Find somewhere bright, full of natural light and away from colored walls. (That is, unless you want to play with a tweaked white balance for a fun effect.)


Focus: Vine will also auto-focus your shot. This is unfortunate because the camera won't always focus on the subject you want it to. If you put your finger where you want the camera to focus, it will generally refocus the shot accordingly. Sometimes the focus will hold; sometimes it won't. If your subject isn't catching the camera's focus, rethink the way your shot is set up.


You can take advantage of Vine's focus quirk. Quickly change the focus or light in a shot for some frames of lens adjustment and exposure.


Audio: While your phone should pick up your voice pretty nicely in most situations, Vine is very limited when it comes to audio. If you're recording a stop motion video, there really isn't any way to give it an uninterrupted soundtrack. If you play a song while you shoot, you'll end up with a disjointed audio effect.


You can try making individual sound effects (either with an audio device or your own voice) to accompany the action in your vine. However, many popular animation-based vines focus solely on visuals and don't use audio at all.


Crashing: If you've shot many Vines, you likely have experienced some technical difficulties. There are few things more frustrating than losing a nearly completed video you've been working on for an hour. If you're going to shoot a time-intensive Vine, close out other apps on your phone, turn on your Wi-Fi and go into Airplane Mode so you aren't interrupted by a phone call.


Tapping and Swiping: Obviously, if you are making a stop-motion Vine, you want to take as short of shots as possible. Practice with your phone and tripod to get better at this process. If you have one frame that is significantly longer than the rest, it will be noticeable. If you want to free up your hands to perform, you can swipe across from left-to-right on the bottom of the screen to have Vine record all six seconds at once.


9. Learn Video Basics

It's good to keep the basic rules of video in mind; however, sometimes breaking the rules will give your Vine a really cool effect.

Rule of Thirds: When framing a shot, one of the first things that should come to mind is framing. Where is the subject going to be? Will it have enough space to move in the frame?

It's important to keep in mind that Vine videos are square — framing will be a different than a 16:9 shot. Putting someone on the right or left third might not give you enough space, though keeping your subject's eyes on the upper third of the shot will probably work. In general, a centered shot works well.


10. Take Advantage of Vine's Quirks

Vine is filled with all kinds of quirky things — such as @RyanWMcHenry's "Ryan Gosling won't eat his cereal" series. Vine is the perfect medium for a quick visual joke like this. You don't need more than a few seconds to get the point across.


Some people are frustrated that you can't save your unfinished videos, but instead of being annoyed, use it as an opportunity to share things in real time. If you see something, shoot it. If it doesn't work, you don't have to post it. You never know who will find your little creation amusing.

If you want to make your teacup collection come to life, or make funny faces at the camera, Vine is the place.


11. Put Thought Into Sharing Your Vine

Timing: Be mindful of the timing of your Vine. Not everyone can crank out Vines during the work day, so if you can create one during the day, it might have an extra advantage standing out. We've noticed the Vines really start to roll in when people get off work for the day. If you start your morning with a Vine, it could be one of the few fresh videos in the feed that morning. (Of course, keep in mind there are Viners in many different time zones.)


Hashtags: Before you begin shooting, take a look at the trending hashtags in the "Explore" tab. Don't just throw random hashtags on your vine, that will look sloppy. (This isn't Instagram, and you aren't Rihanna.) Find the one or two most fitting hashtags for your creation and hashtag accordingly. This is how people will find your work. There are a few hashtags that will always be popular, such as #magic, #loop, #howto and #cute.


12. Follow Other Viners for Inspiration

A very creative community has developed on Vine. Take the time to follow interesting people to fuel your creativity. If you're into comedy, check out our list of great comedians to follow on Vine. If animation is your thing, follow the people we've highlighted above or in this post. However, we encourage you to explore Vine and find people who haven't been in the spotlight yet.

A Central Montco Technical High School Program!