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Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

ABOUT THE PROGRAM

Web Site Built By The CTE Objective

CAREER TOPIC: GRAPHIC ARTIST

Student Goals:
Introduce students the career options of the art and design field.

Student Objectives:
Provided with multiple lectures, examples, study guides, guided practices and student resources, the students will be able to demonstrate an understanding of the art and design careers, by producing various portfolio based projects the demonstrate the skills and knowledge established by the Program Of Study, to a task completion rate of 80% or higher after 2 years in the program.

Program Of Study Requirements:
101 - Identify career paths within the vocational profession.
102- List occupational requirements.
103 - Demonstrate research and organizational skills.

 

Career Exploration:

009001   13.1.11  A.  Relate careers to individual interests, abilities, and aptitudes.

009002   13.1.11  B.  Analyze career options based on personal interests, abilities, aptitudes, achievements, and goals.

009003   13.1.11  C.  Analyze how the changing roles of individuals in the workplace relate to new opportunities within career choices.

 009024  13.3.11 D. Develop a personal budget based on career choice.

OVERVIEW:

What Graphic Designers Do

Graphic designers create designs either by hand or using computer software packages.

 

Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as for advertisements, brochures, magazines, and corporate reports.

 

Graphic designers typically do the following: 

  • Meet with clients or the art director to determine the scope of a project

  • Use digital illustration, photo-editing software, and layout software to create designs

  • Create visual elements such as logos, original images, and illustrations that help deliver a desired message

  • Design layouts and select colors, images, and typefaces to use

  • Present design concepts to clients or art directors

  • Incorporate changes recommended by clients or art directors into final designs

  • Review designs for errors before printing or publishing them

 

Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.

 

Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Through the use of images, text, and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.

 

Graphic design is important to marketing and selling products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.

Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used on retail products packaging, still others may work on the visual designs used on book jackets.

 

Graphic designers need to keep up to date with the latest software and computer technologies to remain competitive.

 

Some individuals with a background in graphic design teach in design schools, colleges, and universities. For more information, see the profile on postsecondary teachers.