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K - Adobe Premiere Rush

Student Objectives:
After completion of the lecture and the class exercises, the students will develop a 30 second video that demonstrates basic editing procedures, which include managing media, color, sound and transitions, to an industry level of portfolio.

Tasks:
801 - Operate digital camera and accessories.
802 - Compose a photograph through the lens.
803 - Differentiate lighting options and their effects.
804 - Stabilize camera.
805 - Download and manage digital images.
906 - Participate in critiques of commercial art projects.
907 - Explore current industry trends.

Final Design:

Main Assignment:
30 Second Restaurant Commercial

Client / Project / Background / Overview:
Eddison Management Inc. has purchased another trendy restaurant, the problem is, for legal reason, they need to rebrand the restaurant and logo design. The establishment menu, interior and staff will not be changing. The client has included all of the materials and footage to complete a new commercial. The client has also asked that you change the sign on front of the restaurant and provide new artwork for the blank table tent. Of course, the new artwork will also be needed for the into and final slide.

Target Market?
21 to 45 Professionals - Trendy

Additional info & insights:
The commercial needs to keep up with the trendy style of marketing that has been used in the past. Try and make good use of the audio track to connect the image changes as they move on and off the frame.

Production Information and Job Specs:
Software – Adobe Illustrator, Photoshop & Premiere Rush
Frame size is 1920 x1080 pixels
Time – 30 Seconds

Concept & Planning:

Sketchbook Activity #1:

Super Hero Male
You may be one of the millions of people who love superheroes, and if you are then you may have thought about how fun it would be to create your very own superhero.

Instructions: In your sketchbook, try doing a few different male super hero’s

Sketchbook Activity #2:

Super Hero Female
You may be one of the millions of people who love superheroes, and if you are then you may have thought about how fun it would be to create your very own superhero.

Instructions: In your sketchbook, try doing a few different female super hero’s

Have some extra time, wasn't feeling the homework, bombed the test?

Click the link below for the exploratory option.

Complete The Following For Credit!

Career Focus & Class Lectures #2:

The creative industry includes everything from advertising and film to games development and graphic design. So why don't some people see a job in the creative industry as a serious career?

Vocabulary & Class Lectures #1:

The following are art & design vocabulary terms that are important for you to know and understand as you continue your education here in the Visual Communications program.

Present concepts, ideas and plans for all three assignments

Complete The Following For Credit!

Think.

Foundation Year  - Level One

Plan.

Create.

Homework:

Final Design:

Homework / Project / Background / Overview:
As creative artists learning how to write in a story telling way will help you not only push your ideas but will also allow you get your ideas out of your head and on paper. For this project I want you to lets your words flow and write a poem, some topics maybe;

Rain, snow, or a storm, An animal you think is beautiful or strange, Your parents or children, house where you were born, A smell that brings back memories, Being a teenager, becoming an adult, middle age, old age, Feeling lonely, An imaginary friend… Something else?

Production Information and Job Specs:
Paper size – 12” x18” – With The Ruler Border Around It (8.5” x14.5”)
Medium – Up to you

…As always, sketch out your ideas first. Your sketchbook can save you a lot of time, by solving your design issues ahead of time.

Tips, Tricks & Tutorials:

Think. Plan. Create.

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462