SKETCHBOOK - LECTURE, TIPS, ETC.
S4 - DAY ONE - Drawing The Figure - Drawing The Head
S4 - DAY THREE - Sketching & Drawing - Shading The Cone
S4 - DAY FOUR - Design & Layout - What Is A Subhead
What Is a Body Copy?
Body copy is a term that is used to describe the primary text that is used in the body of an advertisement. Typically, this copy is the section of the advertising that focuses on providing the actual details related to the product or service. When written effectively, the body copy serves to inform customers of what the product is, how it is used, and why the product should be purchased.
The body copy is usually accompanied by other key elements of the advertisement, including the company logo that helps to establish who is marketing the product. Along with the logo, most advertising will also include a headline that is designed to capture the attention of consumers. Additional elements, such as subheadings that help to further entice consumers to read the whole advertisement, as well as graphics that attract the attention of potential customers, are also often included along with the body copy.
S4 - DAY THREE - Advertising Design & Layout - What Is A Bodycopy
S4 - DAY FIVE - Creative Writing
Write down 5 headlines for this image - Product - Beach Front Rental
S3 - DAY SIX - Art Movements And Styles - Fauvism - Circa 1900
Fauvism, the first twentieth-century movement in modern art, was initially inspired by the examples of Vincent van Gogh, Paul Gauguin, Georges Seurat, and Paul Cézanne. The Fauves ("wild beasts") were a loosely allied group of French painters with shared interests. Several of them, including Henri Matisse, Albert Marquet, and Georges Rouault, had been pupils of the Symbolist artist Gustave Moreau and admired the older artist's emphasis on personal expression. Matisse emerged as the leader of the group, whose members shared the use of intense color as a vehicle for describing light and space, and who redefined pure color and form as means of communicating the artist's emotional state. In these regards, Fauvism proved to be an important precursor to Cubism and Expressionism as well as a touchstone for future modes of abstraction.
One of Fauvism's major contributions to modern art was its radical goal of separating color from its descriptive, representational purpose and allowing it to exist on the canvas as an independent element. Color could project a mood and establish a structure within the work of art without having to be true to the natural world.