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Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

ABOUT THE PROGRAM

Web Site Built By The CTE Objective

Rotation #2: Marking Period #1

Year One:

Year Two:

Year Three:

Photography/Video – Hours: 20
Photography 1/1 – Basic

 

Student Goals:
Students will be introduced to the concepts of SLR camera operations and the use of the composition in Photography

Purpose:
Basic photography skills are so important in today’s digital design world. Whether its a photo for a website or a product shot for an advertisement. Photography is a must-have skill in today's design world.

Student Objectives:
By June, the Visual Communications students, along with lectures, guided practices, multiple projects and various technique examples, the students will be able to set up and complete a studio photo shoot with little or no assistance, as documented in their portfolio.

 

Theory Task:

1801 - Operate digital camera and accessories.

 2802 - Compose a photograph through the lens.

3803 - Differentiate lighting options and their effects.

4804 - Stabilize camera.

5805 - Download and manage digital images.

 

 

Skill Task:

1801 - Operate digital camera and accessories.

2802 - Compose a photograph through the lens.

3803 - Differentiate lighting options and their effects.

4804 - Stabilize camera.

5805 - Download and manage digital images.

 

Exploratory Project:

Mask

Adobe Illustrator – Hours: 20
Adobe 2/1 – Hot Sauce

 

Student Goals:
Introduce students the basic computer drawing skills

Purpose:
Adobe Illustrator is one of three software pieces every designer must know how to use.

Student Objectives:

Adobe Illustrator
Provided with multiple lectures, examples, study guides, guided practices and student resources, the students will be able to demonstrate an understanding of computer design software (vector image artwork - Adobe Illustrator) by producing a completed digital photo manipulation project that shows the use of 8 or more tools. (i.e.; type tool, path tool, clone tool, etc.)

 

 Theory Task:

1901 - Prepare and present a portfolio.

2906 - Participate in critiques of commercial art projects. 

 

Skill Task:

1505 Utilize basic functions of a vector-based drawing program.

2506 - Utilize intermediate functions of a vector-based drawing program.

 

3605 - Design a logo.

Exploratory Project:

Oil Pastels

Basic Drawing Tools – Hours: 20
Traditional 3/1 – Mixed Media

 

Student Goals:
Students will draw a still life.

Purpose:
As children, we generally learn how to copy from photos, but as we make our way into college our subjects become more dimensional. Drawing a live figure in front of us is a much harder technique.

Student Objectives:

After completion of the lecture and the class exercises, the students will develop a final mixed media portrait drawing that shows all the percentages of a greyscale, from 100% white to 100% black, with all of the shapes and lines built up by contrast to a finished drawing of portfolio level.

 

Theory Tasks:

1901 - Prepare and present a portfolio.

 2906 - Participate in critiques of commercial art projects. 

 

 

Skill Tasks:

1306 - Produce illustrations using various media.

2307 - Illustrate using value.

 

Exploratory Project:

Abstract

SKETCHBOOK

LECTURES

Day 1: Drawing The Figure

Drawing The Eight Headed Figure

 

Day 2: Art History

Mesopotamian 3500 b.c. – 539 b.c.

 

Day 3: Sketching

Shading The Square

 

Day 4: Design & Layout

What Is A Headline

 

Day 5: Creative Writing

Tooth Paste

 

Day 6: Art Movements

Symbolism - Circa 1880

Basic Photography:

Develop a understanding of basic camera terms and parts.

Exposure:

What is exposure and how does it effect your final images

Ansel Adams:

was an American photographer best known for his iconic images of the American West, including Yosemite National Park.

 

Aperture & Shutter Speed:

These camera settings are the key to great photo's.

Rule of Thirds:

Why do some photos look better then others?

Photographer Annie Leibovitz:

Who is she and why is her work so important.

Section One - Vocabualary Test:

Practice - Take Test

Career Research:

101 - Identify career paths within the vocational profession. 102 - List occupational requirements. 103 - Demonstrate research and organizational skills. 103 - Identify how copyright laws apply to visual and digital communication.

27-4021.00 - Photographers

Photograph people, landscapes, merchandise, or other subjects, using digital or film cameras and equipment. May develop negatives or use computer software to produce finished images and prints. Includes scientific photographers, aerial photographers, and photojournalists.

 

Sample of reported job titles: Advertising Photographer, Commercial Photographer, Newspaper Photographer, Owner/Photographer, Photo Editor, Photographer, Photojournalist, Portrait Photographer, Sports Photographer, Studio Owner

 

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