PORTFOLIO - Four

Student Goals:

Students will prepare their Artist portfolio for evaluation

 

Student Objectives:

By June, the Visual Communications students, along with lectures, guided practices, multiple projects and various technique examples, the students will be able to develop a portfolio of their work that demonstrates their ability and for entrance into their secondary education choice upon completion of the program.

 

Program Of Study Requirements:

903 - Inventory personal career interests & goals.

904 - Research employment opportunities.

905 - Explore postsecondary institutions & opportunities.

909 - Complete a job or college application.

914 - Research current industry practices.

PORTFOLIO - Personal Bbranding

PREPARE PROMOTIONAL MATERIALS FOR REVIEWERS

Consider producing a business card that features an image for easier recollection; I always appreciate it when the image matches one the Artist shared with me at the event; this aids the Reviewers in recalling your work and your presentation to them. Present yourself in a professional manner by having current information on the card. Design/produce a simple promotional piece that will serve to remind the Reviewers of your work as well as providing them your contact information.   I appreciate having something in print (or CD-ROM) featuring reproduction of several images from your body of work (all Reviewers will meet with many Artists during this event; it never hurts to remind them visually of your work). Make sure it is small enough for Reviewers to file in a traditional (8-1/2 x 11) file folder, for ease in referencing your work. Be mindful of the possibility that materials can become separated; put your name and contact information on EACH individual page.

Must-Have Pieces In Your portfolio:

The quality of your art portfolio has the single biggest impact on your application to art school. It's critical that your portfolio shows off work that best represents your technical skills and perspective.

Foundation Year (First-Year Students):

The Foundation year is intensive, exciting, and challenging, and through it each student begins to find and define a distinctive visual voice. At the end of the year, students are well prepared to enter the all-elective sophomore year.

Digital & Graphic Design:

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

Section 4: Tylenol Flu Day Time

Client / Client contact information:
Tylenol Flu

Project:
Tylenol Flu “Take your Day Back”

Background / Overview:
See Insight

What is the objective, the purpose of the ad?
Too many people feel that when the flu hits you need to loose the day and stay in bed, we want to break this mold by putting people back into their everyday plans

What do we want to say?
Take your Day Back

Target Market?
25 to 50 Males & Females

Additional info & insights:
When you have the flu, your body's virus-fighting efforts trigger a cascade of symptoms. For your aches, pains, and fever, you get:
    • A maximum strength pain reliever/fever reducer for headaches, body ache, fever, and sore throat
    • A powerful cough suppressant
    • A decongestant for nasal congestion
    • Temporarily reduces fever.

Production Information and Job Specs:
2 Magazine Ad Campaigns 8.5 x 11” Vertical Ad

Illustration:

Create original artwork using any of a wide variety of media and techniques.

Client / Client / Client contact information:
Marvel Comics

Project:
Illustration of a new character named the Brooklyn Brawler”

Background / Overview:
The Brooklyn Brawler is an underground character that comes out at night to protect the innocent, although he does a good thing for the city of Brooklyn he’s wanted by the police for the murder of mayor 15 years ago in which he was framed.

What is the objective, the purpose of the Illustration?
Character testing for marketability in the collector's world.

What do we want to say?
The character has a dark side to him and he is most know for carrying a
baseball bat that is modified for a one shot shotgun blast.

Target Market?
 16 to 25 years old - serious collectors

Additional info & insights:
The Brooklyn Brawler is expected to be a large and powerful man

Production Information and Job Specs:
Rendering needs to be developed to fit an 8.5” by 11” page
Final needs to be done in ink.

Section 4: Pen & Ink
Photography & Video:

Photograph people, landscapes, merchandise, or other subjects. May use lighting equipment to enhance a subject's appearance. May use editing software to produce finished images and prints. Includes commercial and industrial photographers, scientific photographers, and photojournalists.

Web-Design & App Development:

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. 

Fine Arts:
Create original artwork using any of a wide variety of media and techniques.
Animation & Game Design:

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

Fashion Design:
Design clothing and accessories. Create original designs or adapt fashion trends.
PORTFOLIO REVIEW RUBRIC

ABOUT THE PROGRAM

Classroom Zoom Hours - 1PM to 1:30 PM - Monday - Thursday

https://zoom.us/j/96694415843?pwd=UTFlVWxaUmI1QmlyTzZzQjl4K1B1UT09

Meeting ID: 966 9441 5843 - Passcode: Viscom

 

Office Zoom Hours - 2PM to 2:30 PM - Monday - Thursday

https://zoom.us/j/97743088893?pwd=LzlQcnZZYTFRd3ZGSHliV1gzUkdCUT09

Meeting ID: 977 4308 8893 - Passcode: Viscom

ABOUT THE PROGRAM

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

CONTACT US:

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

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