PORTFOLIO - Two
Student Goals:
Students will prepare their Artist portfolio for evaluation
Student Objectives:
By June, the Visual Communications students, along with lectures, guided practices, multiple projects and various technique examples, the students will be able to develop a portfolio of their work that demonstrates their ability and for entrance into their secondary education choice upon completion of the program.
Program Of Study Requirements:
903 - Inventory personal career interests & goals.
904 - Research employment opportunities.
905 - Explore postsecondary institutions & opportunities.
909 - Complete a job or college application.
914 - Research current industry practices.
PORTFOLIO - Review Process
SET GOALS, THEN RESEARCH!
What school do you want to go to? Do you want a scholarship? Does your work represent "you" as a person? Is it diverse with content and medium choices? These are the questions you need to ask yourself when preparing for a portfolio review. The first thing you need to do is figure out where to go and what the requirements of the school are. Some schools require additional pieces to be made in order to apply or scholarships. Then once you have your school picked, it's time to put your portfolio together of your best work. Then, you need to get your mental game together... You're also selling yourself and not just your portfolio.
TIGHTLY EDIT
your portfolio to a number of pieces that allows you to present your body of work in an efficient, thorough manner. A portfolio in the range of 10-15 pieces is not so overwhelming in scale to hinder discussions; if the project or series is substantially larger, you can, of course bring more to show during the review session, but understand that to engage in a meaningful dialogue, less may be “more.” If you have two bodies (or more) of work, perhaps one that is completed, one or more on-going: consider bringing small selections of each, research the likely tastes and interests of the Reviewers, and consider asking which they’d prefer to see. Understand, however, it may be impossible, time-wise, to discuss all work with each reviewer.
Must-Have Pieces In Your portfolio:
The quality of your art portfolio has the single biggest impact on your application to art school. It's critical that your portfolio shows off work that best represents your technical skills and perspective.
Foundation Year (First-Year Students):
The Foundation year is intensive, exciting, and challenging, and through it each student begins to find and define a distinctive visual voice. At the end of the year, students are well prepared to enter the all-elective sophomore year.
Digital & Graphic Design:
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.
Macintosh Laptop
Client / Client contact information:
The client is Macintosh Computers and they are releasing a new computer/labtop...
Project:
“The Archimedes 2100” New Laptop Computer
Background / Overview:
The “Archimedes 2100” is Mac’s newest and fastest line of computers. This is the most high-end computer on the market today.
What is the objective, the purpose of the ad?
We are looking for three full page spread ads each one promoting a different aspect of the computer.
What do we want to say?
There is no better, more user-friendly, advanced computer on the market today
Target Market?
Ages 15 to 35 years old
Additional info & insights:
To this date, we have been slowly chipping away at the PC World and this is a computer that will put MAC on top.
What do we need from the creative team, and when do we need it?
We need three ads that can then carry into a web design and a brochure.
Production Information and Job Specs:
Sizes Ads: 11” x 17” Horizontal
Illustration:
Create original artwork using any of a wide variety of media and techniques.
Section 2: Figure Development
Client / Client contact information:
Sports Doctors Inc.
Project:
Mural Painting for front office
Background / Overview:
The Doctors office has a space of 20 feet wide 10 feet high that they want to have an illustration of figures in motion but they do not want it to be any one sports specific. They just want it to be, figures in action positions that show speed
flexibility and activity.
What is the objective, the purpose of the Illustration?
Looking for original ideas for the wall after the final comp is approved they would like the artist to paint and sign the work.
What do we want to say?
Looking for a specific style that will fit the personality of the office, fun, energetic,and passionate about their work.
Target Market?
25 to 60 years old - athletes specifically
Additional info & insights:
This is a high-end office and needs to fit the interior of the space
Production Information and Job Specs:
Need to work to scale of 20” x 10” scale of the wall
Photography & Video:
Photograph people, landscapes, merchandise, or other subjects. May use lighting equipment to enhance a subject's appearance. May use editing software to produce finished images and prints. Includes commercial and industrial photographers, scientific photographers, and photojournalists.
Web-Design & App Development:
Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices.
Fine Arts:
Create original artwork using any of a wide variety of media and techniques.
Animation & Game Design:
Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.
Fashion Design:
Design clothing and accessories. Create original designs or adapt fashion trends.
PORTFOLIO REVIEW RUBRIC
