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Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

ABOUT THE PROGRAM

Web Site Built By The CTE Objective

Basic Video
Photo/Video - 2/4

Program Video

Project Overview: 30 Second Program Commercial

Ask any advertising professional and she will tell you--creating the perfect commercial is hard work. Between balancing creative desires, recommendations from the research department and the preferences of a company, coming up with a good commercial can be quite a challenge. You will get a taste of this challenge creating a commercial for a school project.

Make a list of the important features of the item you are trying to advertise. Remember that people do not buy pens; people buy a way to write letters or take notes. Try to think of why people would want to buy your product.

Identify what features make your product unique. In order to successfully sell a product, you must tell potential customers why it is different from the competition. For instance, if your pen writes longer than any other brand or costs much less, those are unique selling points.

Write a script for the commercial. This script should display the unique selling point you chose in your brainstorming session. Not all commercials are funny, but humor resonates well with audiences when it is relevant and tasteful.

Gather some friends and a camera and shoot your commercial. Make sure the product is clearly in focus, the shot looks good and you do not overdo it with pans and zooms. Simplicity will work best if you have limited experience and resources.

Edit the commercial using desktop editing software. Most commercials are either 15 or 30 seconds long, but yours should be the length established by your project requirements.

Show the commercial to friends and family before presenting it to your class. This will give you an opportunity to troubleshoot sny problems and check it for clarity.

Assessment:

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.

 

See Detailed Rubric Information
 

A Central Montco Technical High School Program!

HOMEWORK:

Activity - Drawing with reflections Due at the end of the block You will need to find an object or a few objects that will give of a reflection, after you have these objects concentrate on how you can create an interesting view point for your drawing.

Assessment:

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.

 

See Detailed Rubric Information