CONTACT US:

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

ABOUT THE PROGRAM

Web Site Built By The CTE Objective

Advertising Design Focus - Marking Period Three

An advertising layout designer is a graphic designer who puts the final touches on a print or online still advertisement. This is often an entry-level position for a graphic designer working in the publishing, marketing or journalism industries. Advertising layout considers the final elements of an advertising design with the goal of making the ad align with the client's needs. The final product needs to be clean, modern, professional and artful.

 

Layout designers must have advanced computer skills, including graphic design software such as Adobe InDesign and Photoshop. Most modern layout is done on the screen instead of on paper, which allows easy changes of color, typography and scale. A designer must also have excellent communication skills. Depending on the size of an agency, she may be in on meetings with clients where the ad campaign goals are discussed. Or, she will be passing the information on to management. A designer must know how to address the clients' goals, such as online sales, improved reputation or phone calls, in a visual form.

Section 9: TV Commercial & Story Board

Client / Client contact information:
Game Show Teaser - The Great Escape

Project:
The Great Escape Will put people in life-threatening situations and they must figure out ways to get from their drop point to a safe zone to win the game.

Background / Overview:
 The player could be dropped onto an island with angry natives and he/she must get off the island or dropped into a shipwreck with various debris to create a flotation device and make it to shore

What is the objective?
Create an awareness an interest in the up and coming show?

What do we want to say?
Could you survive?

Target Market?
16 to 35 Males/Females

Additional info & insights:
Each week there will be another person put into a situation that stems from real life survival stories and then given the opportunity to survive the experience.

Production Information and Job Specs:
Story Board Design and 30 Second Spot on Editing Software

Section 10: Event Design For Dickies Casual Wear

Client / Client contact information:
Dickies - Casual Line

Project:
After all of the years on the market for workwear now they are looking into push the casual market and street wear.

Background / Overview:
There is an event/trade show and we need to come up with a look for the trade show - budget is unlimited - need to promote casualwear.

What is the objective?
Promote  the casual line in a retail marketplace

What do we want to say?
Work or Play... Dickies

Target Market?
16 to 35 Males/Females

Additional info & insights:
Through its dedication to innovation and continual customer contact, Williamson-Dickie has transformed itself from a small bib overall company to the largest workwear
manufacturer in the world . . . and now casualwear.

Production Information and Job Specs:
3 panels and setup

Section 11: New Night Club

 

Client / Client contact information:
The Client has a large budget and an old warehouse in center city Philadelphia and needs a name, logo, and a poster design for the grand opening.

Project:
Logo Design, New Name, Poster Design

Background / Overview:
The Style of club is designed for the dance and party crowd. The type of music will generally be dance and house music. This is a 21 and over crowd not a college scene bar, upper-class professionals

What is the objective, the purpose of the Poster?
Need to create interest and pack the club, opening night could be a theme party, if you feel it would be a good way to open the club.

What do we want to say?
Take part in the grand opening of the newest hot spot in Philly.

Target Market?
25 to 35 year old professionals

Additional info & insights:
The client wants to make sure that everyone entering the club is here fo a good time and not looking to push any type of
gimmick specials but just wants to build a solid problem free atmosphere.

Production Information and Job Specs:
Logo Design, name and 11” x 17” Vertical Poster.

Section 12: Outdoor Adventure Company

Client / Client contact information:
www.oars.com

O.A.R.S. was founded in 1969 by river pioneer George Wendt. By 1974 the company found its permanent home in Angels Camp, California where George and his wife Pam turned a fledgling rafting company into what is now one of the most respected outfitting companies in the world.

Project:
Develop a trifold brochure that explain the companies adventure options.

Background / Overview:
As O.A.R.S. guides we are the luckiest people on Earth. We not only get to “live” in some of the most beautiful places on this planet, even better, we get to expose and interpret the secrets of these fantastic rivers to O.A.R.S.’ clients. It’s better than being a pinch-hit delivery boy for Santa Claus on Christmas Eve. A great byproduct of all this is being able to awaken people to the urgent need to take part in defending these vanishing or threatened river canyons. Only by working together can we protect them for the future.”

What is the objective?
For most people, the experience starts the first time one of your friends or family members tells you about their trip with O.A.R.S.—each year, more than 70% of our travelers are repeat guests or were referred by a past O.A.R.S. traveler. You’ll feel it the first time you pick up the phone and call one our friendly and knowledgeable adventure consultants. Everyone from our president and founder to the more than 300 employees on our team are genuinely invested in every guest, every trip and every lifetime memory. That is the heart and soul of O.A.R.S. And it shows.

What do we want to say?
No other company’s guides do as much as ours to ensure you’re having the trip of a lifetime. We’re proud to have earned the reputation for having the most-experienced, professional and customer-focused crews on the water.

Target Market?
Adults age 25 - 55

Additional info & insights:
Ranging from mild to wild and everything in between, O.A.R.S.’ multi-day trips are the ultimate way to access some of the best wilderness areas on the planet and there’s no better way to truly disconnect. Multi-day river trips are a great way to be active, experience nature, unwind, and reconnect with those who matter most.

Production Information and Job Specs:
11" x 8.5" - Trifold & 11" x 17" Spread Ad to Match.

A Central Montco Technical High School Program!