Brochure Design – Hours: 20 - Adobe 3/3 - InDesign
Students will use the Adobe InDesign software to create pieces related to the art and design field.
Adobe InDesign is one three software pieces every student must know.
Provided with multiple lectures, examples, study guides, guided practices, and student resources, the students will be able to demonstrate an understanding of computer publication layout design software (Adobe InDesign) by producing a completed digital print design project that shows the use of 8 or more tools. (i.e.; type tool, path tool, image import, etc.)
503 - Utilize basic functions of a page layout software.
504 - Utilize intermediate functions of a page layout software.
703 - Manipulate type through character and paragraph formatting.
704 Choose and apply appropriate typeface.
Career Path: Fine Artist, Illustration
609 Prepare files for output.
610 Utilize printer’s marks and prepare color separations.
611 Execute knowledge of basic math, proportions, and measurements.
Outdoor Adventure Company
Client / Client contact information:
O.A.R.S. was founded in 1969 by river pioneer George Wendt. By 1974 the company found its permanent home in Angels Camp, California where George and his wife Pam turned a fledgling rafting company into what is now one of the most respected outfitting companies in the world.
Develop an 8-page brochure that explains the companies adventure options.
Background / Overview:
As O.A.R.S. guides we are the luckiest people on Earth. We not only get to “live” in some of the most beautiful places on this planet, even better, we get to expose and interpret the secrets of these fantastic rivers to O.A.R.S.’ clients. It’s better than being a pinch-hit delivery boy for Santa Claus on Christmas Eve. A great byproduct of all this is being able to awaken people to the urgent need to take part in defending these vanishing or threatened river canyons. Only by working together can we protect them for the future.”
What is the objective?
For most people, the experience starts the first time one of your friends or family members tells you about their trip with O.A.R.S.—each year, more than 70% of our travelers are repeat guests or were referred by a past O.A.R.S. traveler. You’ll feel it the first time you pick up the phone and call one our friendly and knowledgeable adventure consultants. Everyone from our president and founder to the more than 300 employees on our team is genuinely invested in every guest, every trip and every lifetime memory. That is the heart and soul of O.A.R.S. And it shows.
What do we want to say?
No other company’s guides do as much as ours to ensure you’re having the trip of a lifetime. We’re proud to have earned the reputation for having the most experienced, professional and customer-focused crews on the water.
Adults age 25 - 55
Additional info & insights:
Ranging from mild to wild and everything in between, O.A.R.S.’ multi-day trips are the ultimate way to access some of the best wilderness areas on the planet and there’s no better way to truly disconnect. Multi-day river trips are a great way to be active, experience nature, unwind, and reconnect with those who matter most.
Production Information and Job Specs:
11" x 17" - 8 Page Brochure (Two Sheets Folded)
Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.
Year Three, Project Overview:
The process of formulating the essay will encourage each student to reflect upon their experiences and growth as a studio art major and provide a means for them to think seriously and communicate effectively about their own artwork as they prepare for their exhibition. The essay will be used, in coordination with the exhibition of work, as a tool for evaluating the student’s capstone experience.
Project Name: Grunge/Zombie Art
In such grunge designs, dirty stains, torn images, “broken” icons and creased pieces of paper are as popular as hand-drawn elements and dirty textures. The main purpose of hand-drawn elements lies in their ability to convey a personality and an individual note. And dirty textures are often used as background images for navigation menus, photos, and overall layouts. Usually, these elements are regular objects from our daily life, replicated in their real form without any glossy effects.
Specifications: Using the supplied materials create a Grunge/Zombie Portrait Project.