What is an Advertising Campaign?
An advertising campaign is a specific course of action designed to advertise a company, cause, or product that employs an intentional and carefully coordinated series of marketing tools in order to reach the target audience. The end purpose of any ad campaign is to boost awareness of the subject matter and generate demand. The exact structure of the advertising campaign will often depend on the nature of the product or cause and the target audience that the campaign is designed to reach
While specifics vary from one advertising campaign to another, some of the same tools are used in just about any campaign. Both print and electronic media are often used to generate attention and enthusiasm for the subject of the campaign, often with the logical and timely launch of different tools at specific points in the overall campaign. While in time past, electronic media referred more to television and radio broadcasts, that component now includes tools such as online banner ads, text messaging, and email advertisements.
In terms of print media used in an advertising campaign, ads placed in newspapers and magazines are a time-honored method of reaching the target audience. The ads usually are designed to pique the interest of readers and entice them to learn more about the topic of the ad. In order to ensure that the desired consumers are reached, the print advertisements will often appear in print media that is geared toward those consumers. For example, software that is designed to keep track of sales leads and existing clients may appear in a magazine that caters to sales and marketing professionals.
Project Overview: Adrenalin Junkie Ads
The specific product that you need to develop is kind of up to you, but it needs to be one of these topics. Mt. Bike or Road Bike - Snowboard or Ski's - Skateboard or Rollorblades - Surfboard or Boggyboard.
Lecture - Keeping your advertisements look and feel consistent.
Now that you are now working on your ad development it is important to make sure the ads look and feel the same. The reason for this is so that even if you see the different ads in different magazines you can tell that they are a series in campaign.
Activity 1 - Ad Development
Goal - Complete a final ad to the level of professional finish This level of work is what is called your final design and layout, this should be done at your best level...PORTFOLIO
- Headline developed by the student
- Ad must include all of the type and art work
- 8.5” x 11” vertical ad
- Full color Ad
- Must have description of product
- Logo design
It is important that you complete all of the elements that you need to have in this project. You need to do all of your own writing on this project and headlines. Once you have the first ad done do a save as and only change the photo or plug in the new copy points.
Activity - 2 List of All Campaign Pieces Needed for the Project:
11" x 17" Ad - Double Page Ad
5.5" x 8.5" Ad - Half Page Ad
4" x 11" Ad - Page Runner Ad
Trifold Brochure - Cover
Web Design - Splash Page
Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.
Year Three, Project Overview:
The process of formulating the essay will encourage each student to reflect upon their experiences and growth as a studio art major and provide a means for them to think seriously and communicate effectively about their own artwork as they prepare for their exhibition. The essay will be used, in coordination with the exhibition of work, as a tool for evaluating the student’s capstone experience.
Project Name: Monchromatic Portrait
Monochromatic painting can teach artists powerful lessons about how light and color can create shapes in a composition. Painting in various shades of a single color can inform and improve your more advanced, color-rich work by helping you identify contrast versus relying on hue to build a piece.
This exercise will teach you how to paint in monochrome in a simple, controlled method: by making your own paint by numbers piece. It’s not only a fun project, but it will teach you valuable lessons about composition, contrast, and shape.
While acrylic is the medium used for this tutorial, you could easily replicate the effects using any opaque or semi-opaque paint, such as gouache, tempera or oil paint. Watercolor paint is not suggested due to its natural translucence and variation of color.
Specifications: Using the supplied materials create a monochromatic portrait of a friend or family member.