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Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. _Most of the students graduating from the program _continue their education.
 

Steve Bross

Commercial Art Instructor

sbross@cmths.org

610-277-2301x332

Central Montco Technical High School

821 Plymouth Road

Plymouth Meeting, PA 19462

www.cmths.org

610-277-2301

ABOUT THE PROGRAM

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Photography
Photo/Video - 2/3

Social Media Photography

Project Overview:

Maximize your exposure

Sharing your photos on social media is a fantastic way to increase the number of people who see your work. With the touch of a finger, you can put an image in front of millions of spectators. In order to reach higher exposure, make sure to organize your presence in these networks by posting regularly and maintaining high-quality standards for your photos.

You might want to plan your posts in advance to avoid forgetting about it or sharing content you’re not completely satisfied with. Additionally, try to post on different days and times to find out when your public is more active and engaged.

Drive traffic to your online portfolio

Ideally, every single person who sees your work on social media channels should end up on your website. More visitors, especially those who are already interested in your work, will lead to more traffic, better SEO results and, ultimately, actual clients. This is why it is so important to link all of your social accounts to your portfolio.

 

Get creative! A great way to drive traffic to your website from social media platforms is creating a photography blog and using snippets from your posts as captions for your images.

Build your brand

When it comes to your online presence, you should see yourself as a brand, rather than just an artist. What does that entail? First and foremost: NAP. That stands for Name, Address, and Phone number, but we also strongly recommend that you get enough sleep.

Using the same name, address, and phone number across all your social media channels (and the Web) will help you in two main ways: ensure that your customers can easily reach you and improve your local SEO. Doing so can help you get a better ranking on search engines, which will likely result in more web visitors and potential customers.

Assessment:

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.

 

See Detailed Rubric Information
 

A Central Montco Technical High School Program!

HOMEWORK:

Year Three, Project Overview: 

The process of formulating the essay will encourage each student to reflect upon their experiences and growth as a studio art major and provide a means for them to think seriously and communicate effectively about their own artwork as they prepare for their exhibition. The essay will be used, in coordination with the exhibition of work, as a tool for evaluating the student’s capstone experience.

 

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Assessment:

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education.

 

See Detailed Rubric Information
 

Experimental Project:
Project Name: Soft Pastels

Project Overview: 

Soft pastel sticks do become dusty or dirty when transporting, so carry a cloth to wipe them off before pastel drawing. It's generally easier to work on a toned surface rather than on pure white. You can buy toned paper, or tone it yourself using an acrylic or watercolour wash.

 

To prevent over blending and smudging when pastel drawing you can use a mist of fixative on that area. Beware: if the fixative is sprayed too heavily, it dramatically dulls and darkens the vibrancy. Do some quick trial runs spraying the fixative to experiment with the light mist approach.

With these foundations in place, let's get started with pastel drawing.

 

Specifications: Using the supplied materials create a monochromatic portrait of a friend or family member.

 

EXAMPLES