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Advertising Design:

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will given in there career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

K - New Music Group

Client / Client contact information:
History Of Rock

Overview:
This project will allow you to create a completely original music group and all of the marketing materials to go with it

Project:
“Original Music Group”

Background / Overview:
This project has been the result of 5 years of survey’s and studies of single chart toppers and total play list from various radio stations and Billboard Magazine

Target Market:
Age 25 to 55 male and females

What is the objective or purpose?
To sell a product that will be able to compete in a market where people can easily download these titles. This Project MUST feel like a collectors piece.

What do we want to say?
That this is the only CD you will ever need to explore the success of this music genera

Additional info & insights:
We need to make sure that we come out strong with this project
because TIME LIFE is planning a CD release two months later

What do we need from the creative team,
and when do we need it?
This is a rush project that needs to be completed by
the end of 5 days.

Production Information and Job Specs

Think. Plan. Create... One Portfolio Piece At A Time.

Career Focus - Advertising Design

Tips, Tricks & Tutorials:

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462