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Advertising Design:

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will given in there career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

H - Rachel Ray

Client / Client contact information:
X-Sqizit “Tools of the trade”

Project:
X-Sqizit has developed a new line of pots and pans

Background / Overview:
This product is designed with the home kitchen in mind... for those who tend to take home cooking to a new level

What is the objective?
Market this line against other home lines that are sold in retail shops.

What do we want to say?
Designed with you in mind.

Target Market?
25 to 50 Females

Additional info & insights:
Rather than having a rack filled with pots and pans of all shapes and sizes, owning a few well-chosen pieces will give you the flexibility to cook whatever you want and the performance you need to cook it better.

Production Information and Job Specs:
3 - 11” by 17” magazine spread ads

Think. Plan. Create... One Portfolio Piece At A Time.

Career Focus - Advertising Design

Tips, Tricks & Tutorials:

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462