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Advertising Design:

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will given in there career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

G - Product Launch

Client / Client contact information:
Grandma’s Secrete

Project:
Grandma’s Secrete Branding Campaign

Background / Overview:
Grandma’s Spices are looking for a branding identity style that will show off the packaging design for three of their product lines. Product packaging supplied

What is the objective?
Client is looking for logo and design ideas

What do we want to say?
The home cooking secretes of your beloved grandma’s

Target Market?
30 to 60 females

Additional info & insights:
Types of spices in the line of Grandma’s Secrete
Cooking Spices
Garlic & Onion Pepper & Pepper Blends
Ethnic Creations
Grill Creations
Salad Toppings
Famous Sauce
Baking Spices, Extracts
& Food Colors Dry Seasoning & Marinades

Production Information and Job Specs

Think. Plan. Create... One Portfolio Piece At A Time.

Career Focus - Advertising Design

Tips, Tricks & Tutorials:

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462