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Advertising Design:

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will given in there career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

E - Sandals Resort

Client / Client contact information:
Sandals Resorts

Project:
One Minute Radio Spot for “Sandals Resort”

Background / Overview:
Each and every Sandals Resort has been designed to fulfill and exceed every need and wish that a couple could ever possibly have. At Sandals some of the most gorgeous and exotic islands in the world will cradle you in their languid embrace, providing the ultimate setting for love.

What is the objective, the purpose of the ad?
To get people to go to Sandals resorts

What do we want to say?
Take some time away for yourselves and a loved one

Target Market?
25 to 45 Couples

Additional info & insights:
Couples Only All-Inclusive Resorts
Sandals is a collection of 12 of the most romantic resorts on the Caribbean's best beaches, created exclusively for couples in love, in Jamaica, St. Lucia, Antigua and The Bahamas. Enjoy an astounding array of land and watersports, including unlimited golf and scuba diving.

Production Information and Job Specs:

Think. Plan. Create... One Portfolio Piece At A Time.

Career Focus - Advertising Design

Tips, Tricks & Tutorials:

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462