When the students reach the third level of advertising design, they will be tested in a more independent style of learning. The students will be given real assignments in the same form they will given in there career choice. Advertising’s most consistent form of information is in the form of a creative brief.
901 - Prepare and present a portfolio.
902 - Prepare and present a visual concept presentation.
903 - Estimate time and materials for a project.
906 - Participate in critiques of commercial art projects.
907 - Explore current industry trends.
908 - Demonstrate research, employability, and organizational skills.
909 - Create personal branding materials.
910 - Explore the importance of social media as it relates to employability.
D - Tylenol Flu
Client / Client contact information:
Tylenol Flu “Take your Day Back”
Background / Overview:
What is the objective, the purpose of the ad?
Too many people feel that when the flu hits you need to loose the day and stay in bed, we want to break this mold by putting people back into their every day plans
What do we want to say?
Take your Day Back
25 to 50 Males & Females
Additional info & insights:
When you have the flu, your body's virus-fighting efforts trigger a cascade of symptoms. For your aches, pains, and fever, you get:
• A maximum strength pain reliever/fever reducer for headache, body ache, fever, and sore throat
• A powerful cough suppressant
• A decongestant for nasal congestion
• Temporarily reduces fever.
Production Information and Job Specs: