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Advertising Design:

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will given in there career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

B - New Mac Computer

Client / Client contact information:
The client is Macintosh Computers and they are releasing a new computer/labtop...

Project:
“ The Archimedes 2100” New Labtop Computer

Background / Overview:
The “Archimedes 2100” is Mac’s newest and fastest line of computers. This is the most high-end computer on the
market today.

What is the objective, the purpose of the ad?
We are looking for three full page spread ads each one promoting a different aspect of the computer.

What do we want to say?
Their is no better, more user friendly, advanced computer on the market today

Target Market?
Ages 15 to 35

Additional info & insights:
To this date we have been slowly chipping away at the PC World and this is are computer that will put MAC on top.

What do we need from the creative team, and when do we need it?
We need three ads that can then carry into a web design and a brochure.

Think. Plan. Create... One Portfolio Piece At A Time.

Career Focus - Advertising Design

Tips, Tricks & Tutorials:

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462