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Advertising Design:

When the students reach the third level of advertising design, they will be tested in a more independent style of learning.  The students will be given real assignments in the same form they will given in there career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Career Tasks:

901 - Prepare and present a portfolio.

902 - Prepare and present a visual concept presentation.

903 - Estimate time and materials for a project.

906 - Participate in critiques of commercial art projects.

907 - Explore current industry trends.

908 - Demonstrate research, employability, and organizational skills.

909 - Create personal branding materials.

910 - Explore the importance of social media as it relates to employability.

A - Night Club

Instructions:

Client / Client contact information:
The Client has large budget and an old warehouse in center city Philadelphia and needs a name, logo, and a poster design for the grand opening.

Project:
Logo Design, New Name, Poster Design

Background / Overview:
The Style of club is designed for the dance and party crowd. The type of music will generally be dance and house music. This is a 21 and over crowd not a college scene bar, upper-class professionals

What is the objective, the purpose of the Poster?
Need to create interest and pack the club, opening night could be a theme party, if you feel it would be a good way to open the club.

What do we want to say?
Take part in the grand opening of the newest hot spot in Philly.

Target Market?
25 to 35 professionals

Additional info & insights:
The client want to make sure that everyone entering the club is here for the good time and not looking to push any type of gimmick specials but just wants to build a solid problem free atmosphere.

Production Information and Job Specs:
Logo Design, name and 11” x 17” Vertical Poster.

Think. Plan. Create... One Portfolio Piece At A Time.

Career Focus - Advertising Design

Tips, Tricks & Tutorials:

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462