Think. Plan. Create... One Portfolio Piece At Time.

Project Title:

When the students reach the third level of advertising design, they will be tested in a more independent style of learning. The students will be given real assignments in the same form they will given in there career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Concept:

Background / Overview:
See Insight

What is the objective, the purpose of the ad?
Too many people feel that when the flu hits you need to loose the day and stay in bed, we want to break this mold by putting people back into their every day plans

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Instructions:

Client / Client contact information:
Tylenol Flu

Project:
Tylenol Flu “Take your Day Back”

Background / Overview:
See Insight

What is the objective, the purpose of the ad?
Too many people feel that when the flu hits you need to loose the day and stay in bed, we want to break this mold by putting people back into their every day plans

What do we want to say?
Take your Day Back

Target Market?
25 to 50 Males & Females

Additional info & insights:
When you have the flu, your body's virus-fighting efforts trigger a cascade of symptoms. For your aches, pains, and fever, you get:
• A maximum strength pain reliever/fever reducer for headache, body ache, fever, and sore throat
• A powerful cough suppressant
• A decongestant for nasal congestion
• Temporarily reduces fever.

Production Information and Job Specs:
Magazine Ad Campaign 8.5 x 11” Vertical Ad




Advertising Design - Career Focus

Website Designed By Steven Bross - Visual Communication Instructor

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462

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