Think. Plan. Create... One Portfolio Piece At Time.

Project Title:

When the students reach the third level of advertising design, they will be tested in a more independent style of learning. The students will be given real assignments in the same form they will given in there career choice. Advertising’s most consistent form of information is in the form of a creative brief.

Concept:

Background / Overview:
The new Peugeot 907 is the new 2 seater coupe that is geared to the high end user with a price of $72,000 to start.

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Instructions:

Client / Client contact information:
Peugeot Concept Cars

Project:
“Peugeot 907” Advertising Campaign

Background / Overview:
The new Peugeot 907 is the new 2 seater coupe that is geared to the high end user with a price of $72,000 to start.

What is the objective, the purpose of the ad?
Their will only be 250 of these cars in production over the next 2 years. We need to sell these cars to a market of serious car collectors.

What do we want to say?
Still need a position for campaign... Looking for your input and ideas

Target Market?
40 to 60 males

Additional info & insights:
Powering the 907 is a unique V12 motor, crafted from two of Peugeots muscular 3.0-liter six cylinder engines. With a displacement of 6.0 liters the motor was tuned to produce 500 horsepower, slotted in a front-mid position with as much of the engine behind the front wheels as possible in order to improve weight distribution which in turn improves handling characteristics.

Production Information and Job Specs:
Research Sizes...




Advertising Design - Career Focus

Website Designed By Steven Bross - Visual Communication Instructor

Visual Communications

Is A Central Montco Technical High School Program

sbross@cmths.org

Tel: 610-277-2301

821 Plymouth Road • Plymouth Meeting, PA 19462

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